White Collared Shirt Men

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

101K

Growth, 90 days vs prior 90

+30.0%

Conversion, latest week

2.8%

Market size, estimated

$58Ka year

Top search term

slim fit white dress shirts for men18K searches a year

Listings sell for $20.85 on average, from $12.25 to $51.60. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.85 that is $0 to $2K a year per listing.

Average price

$20.85inside the $15 to $100 sweet spot

Price range

$12.25–$51.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

12.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #269 within Button-Down Shirts. It carries 5,782 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#269in Button-Down Shirts

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

5,782per listing

Listings tracked

46

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

44 months