white collared shirt men
Skip itHigh returns (12.4%) — this niche doesn't clear our bar today.
Avg price
Great$20.85avg listing price — sweet spot $15–$100
Price range
Great$12.25–$51.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Growth
Good+30.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,781.96avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 101K searches
Returns
Bad12.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, white collared shirt men is a $58K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
white collared shirt men market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $52K–$63K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #269
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
32
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
39%
Top 20: 77%
Open market
36%
- Alimens & Gentle15%
- Lion Nardo13%
- J.VER12%
- DELCARINO8%
- Lusead8%
- JEMITOP8%
Demand
Weekly Amazon search volume, last 43 weeks — +30.0% search growth over the last 90 days.Top white collared shirt men search terms
- slim fit white dress shirts for men18K/yr
- white slim fit dress shirts for men19K/yr
- mens slim fit white dress shirt14K/yr
- mens white slim fit dress shirt8K/yr
- slim fit white dress shirt8K/yr
- slim fit mens shirt7K/yr
- pronto uomo7K/yr
- extra slim fit dress shirt5K/yr
- white dress shirt men slim fit6K/yr
- slim white dress shirt for men5K/yr
Top white collared shirt men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alimens & Gentle Mens White Dress Shirt Long Sleeve Stain Shield Button Down Shirts Slim Fit Wedding Church M
Alimens & Gentle$19.864.4★4,161 rev
DELCARINO Mens Long Sleeve Button Up Shirts Solid Slim Fit Casual Business Formal Dress Shirt White Medium
DELCARINO$15.114.5★10,792 rev
Lusead White Dress Shirts for Men Wedding Wrinkle Free Long Sleeve Stretch Formal Slim Fit Button Down Tuxedo Shirt
Lusead$15.084.6★3,144 rev
J.VER Mens Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts White Medium
J.VER$18.704.5★7,157 rev
Lion Nardo Slim Fit White Dress Shirt for Men Wrinkle Free Mens Dress Shirts Long Sleeve Tall Muscle Fit Button Up Shirt
Lion Nardo$24.204.5★5,363 rev
Newest
by launch date
Van Heusen mens Slim Fit Flex Collar Stretch Solid Dress Shirt White 15.5 Neck 32 -33 Sleeve Medium US
Van Heusen$23.36315 rev
Tommy Hilfiger Mens Dress Shirt Slim Fit Non Iron Solid White 15.5 Neck 32-33 Sleeve
Tommy Hilfiger$35.453,943 rev
Unlisted by Kenneth Cole mens Slim Fit Solid Dress Shirt White 14 -14.5 Neck 32 -33 Sleeve US
Kenneth Cole$19.3614,457 rev
Lion Nardo Mens White Dress Shirt Slim Fit Mens Button Down Shirt Stretch Stain Proof Long Sleeve Wrinkle Free Button Down Shirts Business Casual Shirts Formal Wedding
Lion Nardo$19.7786 rev
Lion Nardo White Dress Shirt for Men Slim Fit Button Down Shirt Men Stretch Stain Proof Long Sleeve Wrinkle Free Button Up Shirts Business Casual Shirts Formal Wedding
Lion Nardo$19.1786 rev
Trending
90-day click momentum
J.VER White Dress Shirt for Men Stretch Long Sleeve Formal Shirt Solid Business Casual Button Down Shirts for Wedding Prom
J.VER$16.054.5★
Lion Nardo Mens White Dress Shirt Slim Fit Mens Button Down Shirt Stretch Stain Proof Long Sleeve Wrinkle Free Button Down Shirts Business Casual Shirts Formal Wedding
Lion Nardo$19.774.2★
Lion Nardo White Dress Shirt for Men Slim Fit Button Down Shirt Men Stretch Stain Proof Long Sleeve Wrinkle Free Button Up Shirts Business Casual Shirts Formal Wedding
Lion Nardo$19.174.2★
JEMITOP Mens Stretch Wrinkle Free Dress Shirts Formal Wedding Prom Long Sleeve Slim Fit Button Down Shirt Solid White M
JEMITOP$17.414.5★
Beninos Mens Dress Shirts Solid Long Sleeve Texture Business Casual Button Down Shirts (C455 White M)
Beninos$14.474.5★
What buyers say about white collared shirt men
What buyers praise and complain about, mined from review topics.What buyers love
“The fit was accurate”
“The quality feels solid for the price”
“Good material”
“Extremely comfortable”
“Excellent value”
“Nice and stretchy”
“the material is very soft and looks good”
“Great quality-Bought in multiple colors”
“does not wrinkle”
“Its breathable”
What buyers complain about
“Too small”
“It is lower quality made”
“Weird material”
“It is not wrinkle free”
“a bit misleading”
“no slots for collar stays”
“Its not white”
“Came used”
“Not stretchy at all”
“Works great, a little big around the neck”
Top return reasons
Common questions
- Is white collared shirt men profitable to sell on Amazon United States?
- The niche generates $58K/yr across 46 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is +30.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the white collared shirt men niche?
- 20 brands and 32 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in white collared shirt men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 12.4% — above our launch gate.
- What does it cost to enter the white collared shirt men niche?
- Listings span $12.25–$51.60; the average listing price is $20.85 (sweet spot $15–$100). The average incumbent carries 5,782 reviews — the moat a new listing must climb.