White Collar

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -62.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-62.7%

Conversion, latest week

1.7%

Market size, estimated

$273Ka year

Peak month

January13.6× the quietest month

Top search term

fake collar178K searches a year

Listings sell for $13.38 on average, from $6.89 to $30.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $13.38 that is $7K to $10K a year per listing.

Average price

$13.38under the $15 to $100 sweet spot

Price range

$6.89–$30.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

7.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7,994 within Blouses & Button-Down Shirts. It carries 1,632 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#7,994in Blouses & Button-Down Shirts

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

1,632per listing

Listings tracked

46

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months