White Clutch

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $817K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+61.7%

Conversion, latest week

2.5%

Market size, estimated

$817Ka year

Top search term

white clutch252K searches a year

Listings sell for $26.42 on average, from $7.89 to $186.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $26.42 that is $7K to $13K a year per listing.

Average price

$26.42inside the $15 to $100 sweet spot

Price range

$7.89–$186.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

10.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Clutches & Evening Bags. It carries 1,692 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#143in Clutches & Evening Bags

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

1,692per listing

Listings tracked

78

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

33 months