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White Club Dress

Maybe

The top 5 products take only 9% of clicks. But an estimated 20.7% of orders come back, so White Club Dress is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$20K/yr410K searches / yr
90-day growth
+63.3%search demand this quarter
Competition
9%top-5 click share · 137 brands · 157 sellers

Flapen Score

White Club Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Club Dress is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Club Dress market on Amazon at a glance

Shoppers on Amazon United States searched for White Club Dress 410K times last year and spent an estimated $20K. The top 5 brands take 22% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
+63.3%
Conversion, latest week
0.1%
Market size, estimated
$20Ka year
Peak month
May4.5× the quietest month
Top search term
white club dress63K searches a year

02 · Price

A sale here is worth $36.89.

Listings sell for $36.89 on average, from $10.57 to $112.29. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $36.89 that is $0 to $4K a year per listing.

Average price
$36.89inside the $15 to $100 sweet spot
Price range
$10.57–$112.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
20.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #1,732 within Dresses. It carries 703 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
91%
Out of stock, average day
2.9%
Average rank
#1,732in Dresses
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
703per listing
Listings tracked
328

04 · Newcomers

19 of last year's 111 launches cleared the first-year sales bar.

111 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
111
Successful launches
19Amazon's first-year sales bar
Average brand age
25 months

Products

Top White Club Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

137 falling

Sellers

157

Top-5 brand share

22%

Top 20: 53%

Top-5 click share

9%

Top 20: 23%

Open market

77%

  • Brand 15%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 62%

Demand

White Club Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.5×

Search terms

Top White Club Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white club dress63K/yr
  • white backless dress48K/yr
  • white formal dress short27K/yr
  • backless white dress35K/yr
  • white mini dress formal22K/yr
  • mini dress white23K/yr
  • white flowy mini dress24K/yr
  • bachelorette dresses19K/yr
  • white open back dress17K/yr
  • white short formal dress17K/yr

Reviews and returns

What reviews say buyers love and hate about White Club Dress

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
20.7%of orders come back
“Too long”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Club Dress questions

Answered from the same tracked data.