White Choker

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

150K

Growth, 90 days vs prior 90

+5.7%

Conversion, latest week

3.5%

Market size, estimated

$50Ka year

Peak month

October4.8× the quietest month

Top search term

white choker51K searches a year

Listings sell for $9.55 on average, from $5.70 to $14.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.55 that is $955 to $2K a year per listing.

Average price

$9.55under the $15 to $100 sweet spot

Price range

$5.70–$14.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$955–$2K

Returns

6.6%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #705 within Chokers. It carries 330 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#705in Chokers

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

330per listing

Listings tracked

17

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months