White Cape

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

272K

Growth, 90 days vs prior 90

+18.5%

Conversion, latest week

1.4%

Market size, estimated

$69Ka year

Peak month

October6.3× the quietest month

Top search term

white cape92K searches a year

Listings sell for $18.08 on average, from $9.11 to $41.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $18.08 that is $0 to $2K a year per listing.

Average price

$18.08inside the $15 to $100 sweet spot

Price range

$9.11–$41.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

10.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #421 within Scarves & Wraps. It carries 148 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

4.2%

Average rank

#421in Scarves & Wraps

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

148per listing

Listings tracked

35

21 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

7Amazon's first-year sales bar

Average brand age

33 months