Is white cable knit sweater women profitable to sell on Amazon United States?

The niche generates $94K/yr across 132 tracked products. 6 of 29 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (47/100).

How competitive is the white cable knit sweater women niche?

56 brands and 91 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in white cable knit sweater women?

Top complaints mined from reviews: Size-Overall, Color, Wrinkles. The return rate is 11.1% — above our launch gate.

When does demand for white cable knit sweater women peak?

Demand peaks in Nov–Dec; the busiest month runs 18.1× the quietest.

What does it cost to enter the white cable knit sweater women niche?

Listings span $9.68–$36.29; the average listing price is $20.71 (sweet spot $15–$100). The average incumbent carries 2,850 reviews — the moat a new listing must climb.

white cable knit sweater women

Skip it

High returns (11.1%) — this niche doesn't clear our bar today.

Competition

Great20%

top-5 click share — an open shelf

Avg price

Great$20.71

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Great$9.68–$36.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,849.63

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$94K

$94K/yr · 264K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Returns

Bad11.1%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, white cable knit sweater women is a $94K/yr Amazon United States market (264K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

white cable knit sweater women market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $52K–$62K; units × avg price
Conversion rate: 1.7%
Avg BSR: #276
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 2.3%
Avg brand age: 33 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

56 falling

Sellers

Top-5 brand share

48%

Top 20: 81%

Top-5 click share

20%

Top 20: 44%

Open market

48%

Amazon Essentials25%
GRECERELLE9%
ANRABESS5%
Casuashion5%
Arach&Cloz4%
GRACE KARIN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 18.1×

Open Trend

Top white cable knit sweater women search terms

lightweight white sweater13K/yr +33.7%0.9% conv.
white cotton sweaters for women12K/yr -14.4%0.4% conv.
white lightweight sweater13K/yr +5.7%0.9% conv.
white sweaters for women dressy18K/yr -16.3%0.4% conv.
white cotton sweater11K/yr +5.2%0.2% conv.
white pullover sweaters for women21K/yr -36.8%0.6% conv.
plus size white sweater27K/yr -54.0%0.8% conv.
womens white sweaters dressy casual8K/yr +187.9%1.2% conv.
light white sweater7K/yr +28.3%1.2% conv.
light weight white sweater5K/yr +40.3%1.5% conv.

All search terms

Top white cable knit sweater women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Womens Lightweight Long-Sleeve V-Neck Cotton Sweater White Medium

Amazon Essentials$12.504.3★4,826 rev

Amazon Essentials Womens Crewneck Sweater 100% Cotton White Small Plus Size Available

Amazon Essentials$12.634.3★6,024 rev

Casuashion Womens Cropped Cardigan Sweaters Crew Neck Button Down Open Front Knit Bolero Shrugs White

Casuashion$19.974.3★593 rev

DGvan Womens Summer Cardigan White Button Down Sweater with V-Neck Long Sleeve Lightweight White Medium

DGvan$24.034.5★33 rev

Arach&Cloz Womens Fashion Cardigan Sweaters for Women Long Sleeve Early Spring Lightweight Shrug Knit Sweater Tops Trendy Clothing Jacket Cozy Clouds White

Arach&Cloz$18.184.4★1,084 rev

Newest

by launch date

DGvan Womens Summer Cardigan White Button Down Sweater with V-Neck Long Sleeve Lightweight White Medium

DGvan$24.0333 rev

4mo ago

MEROKEETY Womens Summer Lightweight Cardigan 2026 Open Front Trendy Casual Shrugs Long Sleeve Button Beach Cover Up Tops White Medium

MEROKEETY$18.10259 rev

5mo ago

YSYOKOW Lightweight Knit Button Front Crew Neck Cardigan Sweater for Women

YSYOKOW$16.7753 rev

9mo ago

WIHOLL Womens Sweaters Dressy Casual Lightweight Long Sleeve Trendy Fall Tops V Neck Business Casual Outfits Travel Vacation Clothes Soft Cozy Warm Knit Spring Outfits Pullovers White M

WIHOLL$21.371,496 rev

11mo ago

ANRABESS Womens Long Sleeve V Neck Basic Sweaters White L

ANRABESS$22.241,952 rev

1y ago

What buyers say about white cable knit sweater women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“fits as expected”

Weight Light12%

“Love this lightweight T shirt”

Quality-Overall10%

“Quality affordable”

Soft Feel8%

“It's very soft”

Comfort-Overall6%

“So comfortable”

Color5%

“Is very colorful”

Shape/Style4%

“Very flattering”

Advertised Vs Actual Product4%

“As advertised”

Value For Money4%

“Excellent value”

Material Quality4%

“Beautiful material”

What buyers complain about

Size-Overall28%

“Too long”

Color5%

“NOT a true white”

Wrinkles4%

“Wrinkles will not come out”

Material Quality4%

“Just didnt like the material”

Quality-Overall4%

“Poor quality”

Thickness3%

“Its thick”

Thin2%

“Thin material”

Sleeve Fit2%

“The sleeves are very long”

Durability2%

“Shirt ripped after two washes”

Product Condition1%

“This sweater was not new”

Top return reasons

Size-Overall49%

Material Quality7%

Color6%

Thin5%

Length5%

Sleeve Fit5%

Chest Fit4%

Shape/Style3%

Shoulder Fit2%

Advertised Vs Actual Product2%

Common questions

Is white cable knit sweater women profitable to sell on Amazon United States?: The niche generates $94K/yr across 132 tracked products. 6 of 29 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (47/100).
How competitive is the white cable knit sweater women niche?: 56 brands and 91 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in white cable knit sweater women?: Top complaints mined from reviews: Size-Overall, Color, Wrinkles. The return rate is 11.1% — above our launch gate.
When does demand for white cable knit sweater women peak?: Demand peaks in Nov–Dec; the busiest month runs 18.1× the quietest.
What does it cost to enter the white cable knit sweater women niche?: Listings span $9.68–$36.29; the average listing price is $20.71 (sweet spot $15–$100). The average incumbent carries 2,850 reviews — the moat a new listing must climb.