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White Button Up Shirt Women

Maybe

The top 5 products take only 7% of clicks. But buyers convert on only 0.6% of searches, so White Button Up Shirt Women is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +19 vs the category median of 45
Market size
$448K/yr4.3M searches / yr
90-day growth
+68.1%search demand this quarter
Competition
7%top-5 click share · 89 brands · 104 sellers

Flapen Score

White Button Up Shirt Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Button Up Shirt Women is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Button Up Shirt Women market on Amazon at a glance

Shoppers on Amazon United States searched for White Button Up Shirt Women 4.3M times last year and spent an estimated $448K. The top 5 brands take 40% of clicks. Demand peaks in Jun–Jul–Oct. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +68.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $448K a year.

Searches, last 12 months
4.3M
Growth, 90 days vs prior 90
+68.1%
Conversion, latest week
0.6%
Market size, estimated
$448Ka year
Peak month
June3.4× the quietest month
Top search term
gauze shirts for women263K searches a year

02 · Price

A sale here is worth $18.02.

Listings sell for $18.02 on average, from $5.08 to $35.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $18.02 that is $2K to $5K a year per listing.

Average price
$18.02inside the $15 to $100 sweet spot
Price range
$5.08–$35.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
9.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #536 within Blouses & Button-Down Shirts. It carries 1,626 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
92%
Out of stock, average day
2.0%
Average rank
#536in Blouses & Button-Down Shirts
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
1,626per listing
Listings tracked
347

04 · Newcomers

68 of last year's 158 launches cleared the first-year sales bar.

158 products launched here in the last 12 months. 68 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 5 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
158
Successful launches
68Amazon's first-year sales bar
Average brand age
5 months

Products

Top White Button Up Shirt Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 7% of clicks. An open shelf where new products get seen.

Brands

89 rising

Sellers

104

Top-5 brand share

40%

Top 20: 76%

Top-5 click share

7%

Top 20: 20%

Open market

64%

  • Brand 110%
  • Brand 28%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

White Button Up Shirt Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 3.4×

Search terms

Top White Button Up Shirt Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gauze shirts for women263K/yr
  • linen button down shirt women228K/yr
  • black button up shirt women464K/yr
  • linen tank tops for women184K/yr
  • oversized button down shirts for women295K/yr
  • white linen shirt women167K/yr
  • cotton linen tops for women130K/yr
  • gauze tops for women111K/yr
  • linen blouses for women148K/yr
  • short sleeve button down women126K/yr

Reviews and returns

What reviews say buyers love and hate about White Button Up Shirt Women

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
9.9%of orders come back
“super long”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common White Button Up Shirt Women questions

Answered from the same tracked data.