White Button Up Men

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

108K

Growth, 90 days vs prior 90

+25.6%

Conversion, latest week

1.8%

Market size, estimated

$34Ka year

Top search term

mens white collared shirt15K searches a year

Listings sell for $17.14 on average, from $9.77 to $25.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.14 that is $0 to $2K a year per listing.

Average price

$17.14inside the $15 to $100 sweet spot

Price range

$9.77–$25.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Button-Down Shirts. It carries 4,548 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#122in Button-Down Shirts

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

4,548per listing

Listings tracked

46

14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

8Amazon's first-year sales bar

Average brand age

40 months