White Button Down Shirt Women
MaybeThe top 5 products take only 20% of clicks. But an estimated 12.3% of orders come back, so White Button Down Shirt Women is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 4554
- Market size
- $958K/yr7.6M searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 20%top-5 click share · 37 brands · 42 sellers
Flapen Score
White Button Down Shirt Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Button Down Shirt Women is stronger. Inside it, weaker.
Market
The White Button Down Shirt Women market on Amazon at a glance
Shoppers on Amazon United States searched for White Button Down Shirt Women 7.6M times last year and spent an estimated $958K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 7.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $958K a year.
- Searches, last 12 months
- 7.6M
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $958Ka year
- Peak month
- October2.6× the quietest month
- Top search term
- button down shirts for women1.8M searches a year
02 · Price
A sale here is worth $16.68.
Listings sell for $16.68 on average, from $9.30 to $28.26. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $16.68 that is $8K to $13K a year per listing.
- Average price
- $16.68inside the $15 to $100 sweet spot
- Price range
- $9.30–$28.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$13K
- Returns
- 12.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #299 within Blouses & Button-Down Shirts. It carries 2,526 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #299in Blouses & Button-Down Shirts
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 2,526per listing
- Listings tracked
- 112
04 · Newcomers
22 of last year's 42 launches cleared the first-year sales bar.
42 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 42
- Successful launches
- 22Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top White Button Down Shirt Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
J.VER Womens Dress Shirts Long Sleeve Button Down Shirt Wrinkle-Free Business Casual Blouse Office Work Tops White Medium
- Price
- $17.59
- Rating
- 4.4/5
- Reviews
- 8,553
- Age
- 4y ago
Womens Button Down Shirts Cotton Dress Shirts Oxford Shirts Long Sleeve Work Blouses Collared Tops Tunics with Pocket-All White M
- Price
- $20.49
- Rating
- 4.3/5
- Reviews
- 1,576
- Age
- 2y ago
siliteelon Button Down Shirt Women White Collared Stain Shield Dress Shirts Wrinkle Free Long Sleeve Business Button Up Shirt Stretch Fitted Solid Casual Work Blouse
- Price
- $16.05
- Rating
- 4.4/5
- Reviews
- 2,509
- Age
- 2y ago
AKEFUN Womens Summer Shirts Casual Button Down 2026 Long Sleeve Cotton Top Blouse Shirt with Pocket White
- Price
- $17.69
- Rating
- 4.2/5
- Reviews
- 381
- Age
- 10mo ago
Amazon Essentials Womens Regular-Fit Sleeveless Button-Down Blouse Navy Medium
- Price
- $13.23
- Rating
- 4.2/5
- Reviews
- 92
- Age
- 2mo ago
Trending
estimated 90-day click momentumAmazon Essentials Womens Regular-Fit Sleeveless Button-Down Blouse Navy Medium
- Price
- $13.23
- Rating
- 4.2/5
- Reviews
- 92
- Age
- 2mo ago
Zeagoo Boho Tops for Women Short Sleeve Button Up Shirts Spring Dressy Casual Collared Blouses 2026 Going Out Clothes
- Price
- $17.16
- Rating
- 4.3/5
- Reviews
- 2,305
- Age
- 8mo ago
AKEFUN Womens Summer Shirts Casual Button Down 2026 Long Sleeve Cotton Top Blouse Shirt with Pocket White
- Price
- $17.69
- Rating
- 4.2/5
- Reviews
- 381
- Age
- 10mo ago
siliteelon White Button Down Shirt Women: Wrinkle Free Long Sleeve Classic Fit Collared Dress Shirt Formal Office Business Casual Blouses
- Price
- $13.98
- Rating
- 4.5/5
- Reviews
- 682
- Age
- 8mo ago
ONKEEP Dress Shirts for Women Long Sleeve Button Down Shirt Stretch Wrinkle Free Solid Casual Work Office Blouse Top White Medium
- Price
- $13.52
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 6mo ago
Newest
by launch dateAmazon Essentials Womens Regular-Fit Sleeveless Button-Down Blouse Navy Medium
- Price
- $13.23
- Rating
- 4.2/5
- Reviews
- 92
- Age
- 2mo ago
ONKEEP Dress Shirts for Women Long Sleeve Button Down Shirt Stretch Wrinkle Free Solid Casual Work Office Blouse Top White Medium
- Price
- $13.52
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 6mo ago
Gleeivy White Button Down Shirt Women Stretch Slim Fit Long Sleeve Blouses Wrinkle-Free Work Dress for Office & Casual White M
- Price
- $15.57
- Rating
- 4.4/5
- Reviews
- 221
- Age
- 6mo ago
siliteelon White Button Down Shirt Womens Stain-Resistant Button Down Shirt Short Sleeve Dress Shirt Easy Care Business Casual Tops Work Blouse
- Price
- $15.77
- Rating
- 4.3/5
- Reviews
- 363
- Age
- 6mo ago
siliteelon White Button Down Shirt Women Short Sleeve Dresss Shirts Stain Shield Collared Blouses Wrinkle Free Work Business Attires
- Price
- $13.68
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.
Brands
37 rising
Sellers
42
Est. top-5 brand share
63%
Top 20: 91%
Est. top-5 click share
20%
Top 20: 45%
Open market
33%
- siliteelon24%
- Zeagoo12%
- Amazon Essentials11%
- J.VER9%
- Mutitop8%
- Gleeivy4%
Demand
White Button Down Shirt Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.6×
Search terms
Top White Button Down Shirt Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- button down shirts for women1.8M/yr
- white button down shirt women1.4M/yr
- button up shirt women729K/yr
- womens button down shirt651K/yr
- white button up shirt women385K/yr
- womens button down blouse254K/yr
- womens blouses & button-down shirts196K/yr
- womens button down shirts174K/yr
- white collared shirt women286K/yr
- women button down shirt187K/yr
Reviews and returns
What reviews say buyers love and hate about White Button Down Shirt Women
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Button Down Shirt Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data