White Bucket Hat

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +120.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months

182K

Growth, 90 days vs prior 90

+120.8%

Conversion, latest week

4.6%

Market size, estimated

$116Ka year

Peak month

July7.3× the quietest month

Top search term

white bucket hat106K searches a year

Listings sell for $13.96 on average, from $6.48 to $47.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.96 that is $3K to $7K a year per listing.

Average price

$13.96under the $15 to $100 sweet spot

Price range

$6.48–$47.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

8.2%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #155 within Sun Hats. It carries 3,410 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#155in Sun Hats

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

3,410per listing

Listings tracked

36

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months