Is white booty shorts profitable to sell on Amazon United States?

The niche generates $121K/yr across 40 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +134.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the white booty shorts niche?

26 brands and 46 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in white booty shorts?

Top complaints mined from reviews: Transparency, Size-Overall, Thickness. The return rate is 7.7% — above our launch gate.

When does demand for white booty shorts peak?

Demand peaks in Oct–Nov; the busiest month runs 12.4× the quietest.

What does it cost to enter the white booty shorts niche?

Listings span $6.95–$24.16; the average listing price is $12.09 (sweet spot $15–$100). The average incumbent carries 8,591 reviews — the moat a new listing must climb.

white booty shorts

Worth a look

Shows demand growing +134.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+134.0%

90-day search growth — must beat 0% to launch

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$6.95–$24.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.09

avg listing price — sweet spot $15–$100

Market size

Okay$121K

$121K/yr · 234K searches

Review moat

Bad8,591.33

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.7%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, white booty shorts is a $121K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 58/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

white booty shorts market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $97K–$121K; units × avg price
Conversion rate: 4.3%
Avg BSR: #244
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 4.4%
Avg brand age: 37 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

26 flat

Sellers

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

39%

Top 20: 79%

Open market

43%

DHSO16%
ALWAYS10%
SIMIYA8%
LXNMGO8%
BESTENA7%
YADIFEN7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +134.0% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 12.4×

Open Trend

Top white booty shorts search terms

white shorts for under dress44K/yr +119.2%4.5% conv.
white boy shorts for women31K/yr +34.7%1.8% conv.
white bike shorts women19K/yr +104.3%4.2% conv.
white spandex shorts for under dress14K/yr +441.5%4.9% conv.
white biker shorts with pockets12K/yr +350.4%1.6% conv.
womens white biker shorts11K/yr +167.2%3.5% conv.
white spanx shorts11K/yr +98.3%2.8% conv.
white under dress shorts8K/yr +198.5%3.8% conv.
white shorts under dress8K/yr +194.9%4.8% conv.
white undershorts women9K/yr +104.9%4.6% conv.

All search terms

Top white booty shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DHSO High Waisted Biker Shorts for Women-5 Spandex Tummy Control Athletic Workout Running Yoga Gym Bike Under Dress Volleyball Summer Shorts(White L-XL)

DHSO$7.614.4★1,656 rev

LXNMGO Womens 2 High Waist Yoga Shorts Tummy Control Biker Running Workout Compression Shorts for Women White S

LXNMGO$12.324.4★4,601 rev

BESTENA Slip Shorts Womens Comfortable Seamless Smooth Slip Shorts for Under Dresses(White Medium)

BESTENA$8.524.4★23,669 rev

3 Shorts for Women -High Waisted Soft Spandex Biker Shorts Women Dance Volleyball Booty Shorts White S/M

Hi Clasmix$7.474.4★1,665 rev

YADIFEN Slip Shorts for Under Dresses Smooth Boyshort Panties for Women Anti Chafing Underwear Seamless yoga shorts

YADIFEN$9.484.5★238 rev

Newest

by launch date

Womens Seamless Shaping Boyshorts Panties Tummy Control Underwear Slimming Shapewear Slip Shorts(#A2 White(light Tummy Control) Medium)

Werena$14.751,425 rev

9mo ago

Anyball Womens Boyshorts Underwear Cotton Full Coverage Panties Womens Boyshort Boxer Briefs Breathable for Women 4 Pack White

Anyball$19.44217 rev

10mo ago

YADIFEN Slip Shorts for Under Dresses Smooth Boyshort Panties for Women Anti Chafing Underwear Seamless Yoga Shorts

YADIFEN$9.63238 rev

11mo ago

Runhit Spandex Shorts Women Biker Workout Gym Yoga Athletic Running Volleyball Booty Tummy Control High Waisted Soft Compression No See Through 3 M White

Runhit$12.55548 rev

1y ago

Womens Slip Shorts for Under Dress Seamless Shapewear Boyshorts Tummy Control Panties Shaping Shorts(#1 White(light Tummy Control) XX-Large)

Werena$14.96586 rev

1y ago

What buyers say about white booty shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“Fit great”

Comfort-Overall16%

“Very comfortable”

Soft Feel8%

“Awesome softness”

Quality-Overall6%

“Great quality option to be worn under marching band uniforms”

Stretchability/Expandability/Elasticity5%

“Good stretch”

Material Quality3%

“Material is soft”

Pockets/Compartments3%

“Pocket helpful for carry of cell phone or other small items”

Breathability3%

“Comfortable and breathable”

Transparency2%

“Not see through”

Value For Money1%

“Good value for the price”

What buyers complain about

Transparency22%

“see through”

Size-Overall16%

“Too tight”

Thickness6%

“Too sheer”

Comfort-Overall6%

“Uncomfortable fit”

Thin5%

“Quite Thin,”

Material Quality3%

“Non-spandex material”

Pockets/Compartments3%

“Also they must run small because the pockets are stretched and not lay flat”

Color3%

“I would not recommend the light colors”

Quality-Overall2%

“Cheap”

Product Condition2%

“Beware of previously worn and returned garments”

Top return reasons

Size-Overall45%

Transparency11%

Length8%

Waist Fit7%

Material Quality6%

Thin6%

Advertised Vs Actual Product3%

Thigh Fit3%

Color2%

Inseam Fit2%

Common questions

Is white booty shorts profitable to sell on Amazon United States?: The niche generates $121K/yr across 40 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +134.0%. Flapen's verdict: Worth a look (58/100).
How competitive is the white booty shorts niche?: 26 brands and 46 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in white booty shorts?: Top complaints mined from reviews: Transparency, Size-Overall, Thickness. The return rate is 7.7% — above our launch gate.
When does demand for white booty shorts peak?: Demand peaks in Oct–Nov; the busiest month runs 12.4× the quietest.
What does it cost to enter the white booty shorts niche?: Listings span $6.95–$24.16; the average listing price is $12.09 (sweet spot $15–$100). The average incumbent carries 8,591 reviews — the moat a new listing must climb.