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White Boa

Fail

An estimated 7.5% of orders come back, so White Boa is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$147K/yr175K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
70%top-5 click share · 12 brands · 14 sellers

Flapen Score

White Boa against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Boa is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Boa market on Amazon at a glance

Shoppers on Amazon United States searched for White Boa 175K times last year and spent an estimated $147K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
7.3%
Market size, estimated
$147Ka year
Peak month
October7.3× the quietest month
Top search term
white boa79K searches a year

02 · Price

A sale here is worth $11.37.

Listings sell for $11.37 on average, from $5.94 to $26.16. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $11.37 that is $9K to $11K a year per listing.

Average price
$11.37under the $15 to $100 sweet spot
Price range
$5.94–$26.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$11K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #30 within Props. It carries 725 reviews at 3.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
3.1%
Average rank
#30in Props
Average rating
3.58 starsAmazon United States average 4.42 stars
Average reviews
725per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top White Boa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

14

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

  • Brand 123%
  • Brand 217%
  • Brand 313%
  • Brand 413%
  • Brand 512%
  • Brand 66%
  • Open — no brand owns it (6 brands, 16%)

Demand

White Boa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.3×

Search terms

Top White Boa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white boa79K/yr
  • white feather boa68K/yr
  • white boas10K/yr
  • feather boa white7K/yr
  • white feather boas5K/yr
  • boa white3K/yr
  • white boa feathers3K/yr

Reviews and returns

What reviews say buyers love and hate about White Boa

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Thin”
7.5%of orders come back
“So thin”
A buyer, on “Thin”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common White Boa questions

Answered from the same tracked data.