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White Bikini

Pass

White Bikini scores 70 out of 100, a Pass. Shoppers spend an estimated $970K a year here, search demand grew +150.3% this quarter, and an estimated 13.9% of orders come back.

Flapen Score
70
70 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +25 vs the category median of 45
Market size
$970K/yr5.2M searches / yr
90-day growth
+150.3%search demand this quarter
Competition
16%top-5 click share · 53 brands · 64 sellers

Flapen Score

White Bikini against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Bikini is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Bikini market on Amazon at a glance

Shoppers on Amazon United States searched for White Bikini 5.2M times last year and spent an estimated $970K. The top 5 brands take 37% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +150.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $970K a year.

Searches, last 12 months
5.2M
Growth, 90 days vs prior 90
+150.3%
Conversion, latest week
0.7%
Market size, estimated
$970Ka year
Peak month
July10.5× the quietest month
Top search term
red bikini683K searches a year

02 · Price

A sale here is worth $27.18.

Listings sell for $27.18 on average, from $10.23 to $60.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $27.18 that is $7K to $14K a year per listing.

Average price
$27.18inside the $15 to $100 sweet spot
Price range
$10.23–$60.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
13.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #204 within Swimsuits & Cover Ups. It carries 1,621 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#204in Swimsuits & Cover Ups
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,621per listing
Listings tracked
135

04 · Newcomers

12 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
12Amazon's first-year sales bar
Average brand age
35 months

Products

Top White Bikini products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

53 falling

Sellers

64

Top-5 brand share

37%

Top 20: 78%

Top-5 click share

16%

Top 20: 36%

Open market

59%

  • Brand 111%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

White Bikini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600K400KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 10.5×

Search terms

Top White Bikini search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red bikini683K/yr
  • white bikini668K/yr
  • white bathing suit430K/yr
  • red swimsuit women348K/yr
  • red bathing suit for women320K/yr
  • white swimsuit282K/yr
  • white bikini top279K/yr
  • red bikini top158K/yr
  • red swimsuit158K/yr
  • red bathing suit139K/yr

Reviews and returns

What reviews say buyers love and hate about White Bikini

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
13.9%of orders come back
“Sizing runs large”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Bikini questions

Answered from the same tracked data.