white bikini
Worth a lookShows demand growing +150.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+150.3%90-day search growth — must beat 0% to launch
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.18avg listing price — sweet spot $15–$100
Price range
Great$10.23–$60.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$970K$970K/yr · 5.2M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,621.25avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad13.9%return rate — above 6% kills the launch gate
According to Flapen's Amazon United States niche tracking, white bikini is a $970K/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 70/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Launch success
- 29%
- 12 of 41 new (360d)
- Conversion rate
- 0.7%
- Avg BSR
- #204
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.7%
- Avg brand age
- 35 months
- Avg seller age
- 164 days
Competition
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
53 falling
Sellers
64
Top-5 brand share
37%
Top 20: 78%
Top-5 click share
16%
Top 20: 36%
Open market
59%
- Suvimuga11%
- swimall7%
- ZAFUL7%
- Zuvebamyo7%
- geluboao4%
- Zonsaoja4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +150.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 10.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 135 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Women Two Piece Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets Red M
Suvimuga$25.684.4★13,467 rev
Women Two Piece Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets White M
Suvimuga$23.214.4★13,467 rev
swimall Womens Thong Bikini Set Sexy String High Cut Triangle Swimsuit Two Piece Brazilian Bathing Suit - 505 - White - Medium
swimall$31.064.2★261 rev
swimall Womens Thong Bikini Set Sexy String High Cut Triangle Swimsuit Two Piece Brazilian Bathing Suit - 505 - White - Small
swimall$31.014.2★261 rev
Red Women 3 Piece Swimsuits - Sexy Triangle Bikini Sets with Cover Up Halter String Tie Side Bathing Suits M
Daci$21.334.7★420 rev
Newest
by launch date
swimall Womens Halter Triangle Bikini Set Gold Metallic Plaid Two Piece Swimsuit Textured Bathing Suit - 630 / Red - Small
swimall$33.7122 rev
TASHEHE Womens Triangle Bikini Set Sexy String Halter Swimsuit Cute Ruffle Trim Two Piece Bathing Suit - 627 / White - Small
TASHEHE$30.1523 rev
TASHEHE Womens Halter Bikini Set Sexy Triangle Two Piece Swimsuit Double String Bathing Suit - 619 - White - Medium
TASHEHE$29.8426 rev
SWIMLANCE Womens V Neck Triangle Bikini Top Cheeky Swimsuit Adjustable Back Self Tie Spaghetti Straps Bathing Suit(White M)
SWIMLANCE$16.3519 rev
Zuvebamyo Women Two Piece Bikini Set U Wire Wide Straps Bathing Suits Cheeky Ruched Swimsuit Red S
Zuvebamyo$18.5532 rev
Trending
90-day click momentum
ZAFUL Womens Polka Dot Bikini Set Double Layer Halter Swimsuit Colorblock Side Tie 2 Piece Bathing Suit 0-Red M
ZAFUL$31.654.1★
ZAFUL Women High Cut Bikini Sets String Sexy Swimsuit Two Piece Underwire Bathing Suit Brazilian Cheeky Cut Out Cute Swimwear Gingham Red M
ZAFUL$32.354.1★
SUUKSESS Women Sexy One Piece Tummy Control Swimsuit Strapless Bandeau Slimming Halter Swimwear 2025 Colorblock Backless Bathing Suit (Red Medium)
SUUKSESS$34.624.0★
TASHEHE Womens Triangle Bikini Set Sexy String Halter Swimsuit Cute Ruffle Trim Two Piece Bathing Suit - 627 / White - Small
TASHEHE$30.154.9★
QGIUG Women Sexy High Cut Cheeky One Piece Swimsuits Monokini Plunge V Neck Cutout Bathing Suit Beach Pool Party Rave Outfits White Large
QGIUG$35.534.1★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very flattering fit”
“Perfect color and true to size”
“Flattering”
“Quality is fine and the fit was good, sizing accurate”
“I feel comfortable wearing it”
“The material is durable”
“The triangle top is adjustable”
“has adjustable straps”
“Good value”
“The cups fit perfectly on my small bust”
What buyers complain about
“Sizing runs large”
“Faded”
“The quality of this swimsuit is just not there”
“A little on the pricey side”
“It gets marked down because the stitching where the strap goes is poor”
“Bathing suit came used and damaged”
“The top isn't ideal for big chests”
“The fabric is thicker”
“The bikini bottom becomes transparent when it gets wet”
“Its hard to see in the picture”
Top return reasons
Common questions
- Is white bikini profitable to sell on Amazon United States?
- The niche generates $970K/yr across 135 tracked products. 12 of 41 products launched in the last 360 days are still selling. 90-day search growth is +150.3%. Flapen's verdict: Worth a look (70/100).
- How competitive is the white bikini niche?
- 53 brands and 64 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in white bikini?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 13.9% — above our launch gate.
- When does demand for white bikini peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 10.5× the quietest.
- What does it cost to enter the white bikini niche?
- Listings span $10.23–$60.76; the average listing price is $27.18 (sweet spot $15–$100). The average incumbent carries 1,621 reviews — the moat a new listing must climb.
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