white bikini
Worth a lookShows demand growing +150.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+150.3%90-day search growth — must beat 0% to launch
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.18avg listing price — sweet spot $15–$100
Price range
Great$10.23–$60.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$970K$970K/yr · 5.2M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,621.25avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad13.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, white bikini is a $970K/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 70/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
white bikini market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #204
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.7%
- Avg brand age
- 35 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
53 falling
Sellers
64
Top-5 brand share
37%
Top 20: 78%
Top-5 click share
16%
Top 20: 36%
Open market
59%
- Suvimuga11%
- swimall7%
- ZAFUL7%
- Zuvebamyo7%
- geluboao4%
- Zonsaoja4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +150.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 10.5×
Top white bikini search terms
- red bikini683K/yr
- white bikini668K/yr
- white bathing suit430K/yr
- red swimsuit women348K/yr
- red bathing suit for women320K/yr
- white swimsuit282K/yr
- white bikini top279K/yr
- red bikini top158K/yr
- red swimsuit158K/yr
- red bathing suit139K/yr
Top white bikini products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Women Two Piece Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets Red M
Suvimuga$25.684.4★13,467 rev
Women Two Piece Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets White M
Suvimuga$23.214.4★13,467 rev
swimall Womens Thong Bikini Set Sexy String High Cut Triangle Swimsuit Two Piece Brazilian Bathing Suit - 505 - White - Medium
swimall$31.064.2★261 rev
swimall Womens Thong Bikini Set Sexy String High Cut Triangle Swimsuit Two Piece Brazilian Bathing Suit - 505 - White - Small
swimall$31.014.2★261 rev
Red Women 3 Piece Swimsuits - Sexy Triangle Bikini Sets with Cover Up Halter String Tie Side Bathing Suits M
Daci$21.334.7★420 rev
Newest
by launch date
TASHEHE Womens Lace Trim Bikini Set Two Piece String Bathing Suit Halter Swimsuit - 620 / White - Medium
TASHEHE$29.9127 rev
swimall Womens Triangle Bikini Sets Cheeky Halter Two Piece Swimsuit O Ring Linked Tie Bathing Suit - Red- 611 - Medium
swimall$30.5646 rev
Fanuerg Womens Triangle Bikini Sets Halter String Two Piece Swimsuits High Cut Cheeky Bathing Suits Red XL
Fanuerg$22.2056 rev
Fanuerg Womens Halter V Neck Bikini Sets Ring Linked Two Piece Swimsuit Cheeky Swim Bathing Suit 2025 Red M
Fanuerg$24.74130 rev
swimall Womens Thong Bikini Set Sexy String High Cut Triangle Swimsuit Two Piece Brazilian Bathing Suit - 505 - White - Medium
swimall$31.06261 rev
Trending
90-day click momentumTASHEHE Womens Lace Trim Bikini Set Two Piece String Bathing Suit Halter Swimsuit - 620 / White - Medium
TASHEHE$29.914.7★
Fanuerg Womens Triangle Bikini Sets Halter String Two Piece Swimsuits High Cut Cheeky Bathing Suits Red XL
Fanuerg$22.204.2★
swimall Womens Triangle Bikini Sets Cheeky Halter Two Piece Swimsuit O Ring Linked Tie Bathing Suit - Red- 611 - Medium
swimall$30.564.2★
Zonsaoja Women String Bikini Set Halter Side Tie Two Piece Swimsuit Triangle Bathing Suits Red S
Zonsaoja$21.544.4★
High Leg Bikini Sets for Women Red Push Up Bikini Top Cheeky High Cut High Waisted Thong Bikini Bottom Two Piece Swimsuit S
geluboao$27.244.1★
What buyers say about white bikini
What buyers praise and complain about, mined from review topics.What buyers love
“Very flattering fit”
“Perfect color and true to size”
“Flattering”
“Quality is fine and the fit was good, sizing accurate”
“I feel comfortable wearing it”
“The material is durable”
“The triangle top is adjustable”
“has adjustable straps”
“Good value”
“The cups fit perfectly on my small bust”
What buyers complain about
“Sizing runs large”
“Faded”
“The quality of this swimsuit is just not there”
“A little on the pricey side”
“It gets marked down because the stitching where the strap goes is poor”
“Bathing suit came used and damaged”
“The top isn't ideal for big chests”
“The fabric is thicker”
“The bikini bottom becomes transparent when it gets wet”
“Its hard to see in the picture”
Top return reasons
Common questions
- Is white bikini profitable to sell on Amazon United States?
- The niche generates $970K/yr across 135 tracked products. 12 of 41 products launched in the last 360 days are still selling. 90-day search growth is +150.3%. Flapen's verdict: Worth a look (70/100).
- How competitive is the white bikini niche?
- 53 brands and 64 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in white bikini?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 13.9% — above our launch gate.
- When does demand for white bikini peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 10.5× the quietest.
- What does it cost to enter the white bikini niche?
- Listings span $10.23–$60.76; the average listing price is $27.18 (sweet spot $15–$100). The average incumbent carries 1,621 reviews — the moat a new listing must climb.