White Beater
FailShoppers spend an estimated $18K a year here, so White Beater is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $18K/yr70K searches / yr
- 90-day growth
- +39.9%search demand this quarter
- Competition
- 54%top-5 click share · 10 brands · 41 sellers
Flapen Score
White Beater against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Beater is stronger. Inside it, weaker.
Market
The White Beater market on Amazon at a glance
Shoppers on Amazon United States searched for White Beater 70K times last year and spent an estimated $18K. The top 5 brands take 88% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- +39.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $18Ka year
- Top search term
- white beater22K searches a year
02 · Price
A sale here is worth $19.79.
Listings sell for $19.79 on average, from $11.39 to $32.06. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $19.79 that is $0 to $2K a year per listing.
- Average price
- $19.79inside the $15 to $100 sweet spot
- Price range
- $11.39–$32.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Underwear. It carries 13,408 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #47in Underwear
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 13,408per listing
- Listings tracked
- 27
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top White Beater products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
41
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
9%
- Brand 140%
- Brand 224%
- Brand 313%
- Brand 45%
- Brand 55%
- Brand 63%
- Open — no brand owns it (4 brands, 9%)
Demand
White Beater search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Search terms
Top White Beater search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white beater22K/yr
- hanes wife beater10K/yr
- hanes beaters for men6K/yr
- hanes wife beaters7K/yr
- white wife beaters6K/yr
- hanes white beaters for men4K/yr
- white wife beaten men 6 pack3K/yr
- wife beater hanes3K/yr
- wife beaters white2K/yr
- hanes wife beater men 6 pack8K/yr
Reviews and returns
What reviews say buyers love and hate about White Beater
We read the reviews and the return reasons for every product selling here.
“Super Long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Beater questions
Answered from the same tracked data.









