White Beard

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months

125K

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

6.3%

Market size, estimated

$76Ka year

Peak month

October17.0× the quietest month

Top search term

white beard75K searches a year

Listings sell for $9.62 on average, from $4.80 to $17.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $9.62 that is $962 to $2K a year per listing.

Average price

$9.62under the $15 to $100 sweet spot

Price range

$4.80–$17.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$962–$2K

Returns

5.5%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #189 within Makeup, Facial Hair & Adhesives. It carries 200 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

9.3%

Average rank

#189in Makeup, Facial Hair & Adhesives

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

200per listing

Listings tracked

31

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months