White Beanie

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -72.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

254K

Growth, 90 days vs prior 90

-72.8%

Conversion, latest week

4.4%

Market size, estimated

$115Ka year

Peak month

December14.0× the quietest month

Top search term

white beanie126K searches a year

Listings sell for $10.34 on average, from $5.68 to $19.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $10.34 that is $5K to $8K a year per listing.

Average price

$10.34under the $15 to $100 sweet spot

Price range

$5.68–$19.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

4.6%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #302 within Skullies & Beanies. It carries 10,293 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#302in Skullies & Beanies

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

10,293per listing

Listings tracked

23

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months