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White Beach Hat

Maybe

The top 5 products take only 18% of clicks. But shoppers spend only $38K a year here, so White Beach Hat is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 45
Market size
$38K/yr72K searches / yr
90-day growth
+128.7%search demand this quarter
Competition
18%top-5 click share · 81 brands · 102 sellers

Flapen Score

White Beach Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Beach Hat is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Beach Hat market on Amazon at a glance

White Beach Hat is a $38K a year market on Amazon United States, with 72K searches a year. The top 5 brands take 35% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 72K times a year and 2.8% buy. Search demand moved +128.7% in 90 days, so the market is growing into its $38K a year.

Search volume
72K
Search growth, 90 days
+128.7%
Conversion
2.8%
Market size
$38K

02 · Money

The money is thin.

Shoppers bought 2K to 3K units at $18.99 on average, 0 to 100 per product. Units times price is $38K to $47K a year.

Units sold
2K–3K
Units per product
0–100
Average price
$18.99
Units × price
$38K–$47K

03 · Shelf

Brands here are settling in.

The average listing ranks #454. 98% of listings ship Prime. 80% of the shelf is sponsored, so budget for ads. The average listing is out of stock 2.5% of the time. The average brand has sold here for 38 months.

Average BSR
#454
Prime
98%
Sponsored
80%
Out of stock
2.5%
Average brand age
38 months

Products

Top White Beach Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

$0$382$764$1K$2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

81 falling

Sellers

102

Top-5 brand share

35%

Top 20: 69%

Top-5 click share

18%

Top 20: 46%

Open market

61%

  • Lanzom11%
  • FURTALK9%
  • Connectyle7%
  • DECHISY4%
  • DANMY4%
  • NPJY4%

Demand

White Beach Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 9.8×

Search terms

Top White Beach Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink sun hat22K/yr
  • white beach hat21K/yr
  • white straw hats for women17K/yr
  • pink sun hats for women8K/yr
  • outdoors tribe sun hat for women3K/yr

Reviews and returns

What reviews say buyers love and hate about White Beach Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.09

Tight fitting

Extremely small

Runs a little big

Quality-Overall8%−0.03

Quality was low

Cheaply made

Poor Quality

Advertised Vs Actual Product6%−0.05

Looks nothing like the picture

Not as described

Not as shown

Wrinkles5%−0.05

Permanent wrinkles

Wrinkles

Hard to get wrinkles out

Strap/String Quality5%−0.03

Strap broke in 2 months

That strap is no good

Strap broke after 1 use - had to return

Love

Size-Overall18%−0.09

Fit great

Fits just like the description stated

The fit is comfortable

Quality-Overall11%−0.03

Cute and great quality

Excellent item and excellent seller

It seems to be well made

Comfort-Overall9%+1.58

Comfortable Hat

Very comfortable

Comfortable to wear

Weight Light8%+0.95

Lightweight and adjustable

Comfortable and lightweight

Lightweight and stays cool

Color6%+0.30

Crisp colors

Great color

Great color in pink

Return

5.1% Return rate 87% Fixable by listing

Size-Overall61%██████

Tight fitting

Extremely small

Runs a little big

Shape/Style6%██▇▇▇█

is not very stylish

Dont hold the shape

it lost its shape

Color6%█████▇

Its definitely not pink at all

Color is way darker than photo

Pink is not pink

Advertised Vs Actual Product4%▇██▇██

Looks nothing like the picture

Not as described

Not as shown

Material Quality4%▆▇█▇▇▇

runs through the nylon material

Material is strange

Material wasnt what I was anticipating

FAQ

Common White Beach Hat questions

Answered from the same tracked data.