White Beach Hat

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +128.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

72K

Growth, 90 days vs prior 90

+128.7%

Conversion, latest week

2.8%

Market size, estimated

$38Ka year

Peak month

July9.8× the quietest month

Top search term

pink sun hat22K searches a year

Listings sell for $18.99 on average, from $5.87 to $184.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.99 that is $0 to $2K a year per listing.

Average price

$18.99inside the $15 to $100 sweet spot

Price range

$5.87–$184.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #454 within Sun Hats. It carries 2,917 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

2.5%

Average rank

#454in Sun Hats

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,917per listing

Listings tracked

132

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months