white bathrobe
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.98avg listing price — sweet spot $15–$100
Price range
Great$8.31–$99.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad8,573.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Returns
Bad6.5%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 114K searches
According to Flapen's Amazon United States niche tracking, white bathrobe is a $46K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
white bathrobe market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $58K–$72K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #216
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 2.4%
- Avg brand age
- 50 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
33
Top-5 brand share
68%
Top 20: 97%
Top-5 click share
44%
Top 20: 78%
Open market
27%
- PAVILIA26%
- Amazon Essentials13%
- NY Threads11%
- Turquaz9%
- Alpine Swiss9%
- Turkish Linen5%
Demand
Weekly Amazon search volume, last 40 weeks — -5.5% search growth over the last 90 days.Top white bathrobe search terms
- white bath robe15K/yr
- white bathrobe17K/yr
- white fluffy robe10K/yr
- white cotton robes for women6K/yr
- white bathrobe women8K/yr
- robe white7K/yr
- bata blanca5K/yr
- plus size white robe5K/yr
- white bath robe women6K/yr
- white hotel robe5K/yr
Top white bathrobe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PAVILIA White Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women S/M
PAVILIA$19.564.5★3,475 rev
alpine swiss Blair Womens Cotton Terry Cloth Bathrobe Shawl Collar Velour Spa Robe White Small / Medium
Alpine Swiss$53.174.5★2,048 rev
Turquaz Lightweight Waffle Knit Kimono Bathrobe - Soft Cotton Blend Spa Robe Fast-Drying Full-Length Unisex Robes for Women
Turquaz$28.944.4★10,435 rev
Amazon Essentials Womens Lightweight Cotton Blend Waffle Mid-Length Bathrobe Breathable Loungewear (Available in Plus Size) White Medium
Amazon Essentials$20.794.6★802 rev
PAVILIA White Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women L/XL
PAVILIA$19.094.5★3,475 rev
Newest
by launch date
Soft Robe For WomenWarm Plush Bath Robes FemaleSpa Towel After Shower Lightweight Long Bathrobe (US Alpha Small Medium Regular Regular White)
EEEYLK$19.69201 rev
PJGGZ Mens Shawl Collar Bathrobe Soft Long Towel Robe for Men - Super Absorbent Quick Dry yet Warm(White L/XL)
PJGGZ$22.89794 rev
Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe
Yurhap$21.693,616 rev
Waffle Knit Lightweight Kimono Spa & Bath Robes for Women and Men - Quick Dry - Soft (US Alpha One Size Regular Regular White)
KAHAF COLLECTION$16.64294 rev
KORBLISS Robes for WomenPremium Plush Fleece Long Bathrobe Shawl Collar Soft Warm Pockets and Belt White L
KORBLISS$18.32453 rev
Trending
90-day click momentum
Brooklinen Luxury Cotton Bath Robe OEKO-TEX Certified Ultra Soft Adjustable Plush & Machine Washable Premium Turkish Plush Robes for Women & Men (White Extra Small)
Brooklinen$97.144.3★
Soft Robe For WomenWarm Plush Bath Robes FemaleSpa Towel After Shower Lightweight Long Bathrobe (US Alpha Small Medium Regular Regular White)
EEEYLK$19.694.5★
NY Threads Waffle Robes for Women Soft Womens Robe Lightweight Knee-Length Womens Bathrobe Large White
NY Threads$17.794.6★
PAVILIA Premium Womens Plush Soft Robe Fluffy Warm Fleece Sherpa Shaggy Bathrobe (L/XL White)
PAVILIA$29.364.6★
MONARCH Plush Lined Microfiber Bath Robe for Men or Women Soft Microfiber Shell with Polyester Lining Generously Sized Resort-Grade Spa & Hotel Robe with Pockets - Machine Washable (White)
MONARCH$99.124.6★
What buyers say about white bathrobe
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and absorbent”
“Quality and comfort”
“Fits many sizes”
“The quality is solid”
“Its the perfect warmth for me”
“Worth IT”
“Comfortable and heavy material”
“not too heavy or too light”
“As advertised”
“Its thickness is just right - absorbent enough for after shower use without being bulky”
What buyers complain about
“Bigger than expected”
“Not well made”
“Not super thick”
“Thin Material That Looks Cheap”
“fraying after only a few months”
“Very thin and cotton is rough”
“it's not soft”
“Not worth the money”
“It's snowing lint”
“Way too heavy of what I”
Top return reasons
Common questions
- Is white bathrobe profitable to sell on Amazon United States?
- The niche generates $46K/yr across 49 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the white bathrobe niche?
- 25 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in white bathrobe?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 6.5% — above our launch gate.
- What does it cost to enter the white bathrobe niche?
- Listings span $8.31–$99.12; the average listing price is $28.98 (sweet spot $15–$100). The average incumbent carries 8,574 reviews — the moat a new listing must climb.