White Bathrobe
FailShoppers spend an estimated $46K a year here, so White Bathrobe is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $46K/yr114K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 44%top-5 click share · 25 brands · 33 sellers
Flapen Score
White Bathrobe against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Bathrobe is stronger. Inside it, weaker.
Market
The White Bathrobe market on Amazon at a glance
Shoppers on Amazon United States searched for White Bathrobe 114K times last year and spent an estimated $46K. The top 5 brands take 68% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $46Ka year
- Top search term
- white bath robe15K searches a year
02 · Price
A sale here is worth $28.98.
Listings sell for $28.98 on average, from $8.31 to $99.12. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.98 that is $0 to $3K a year per listing.
- Average price
- $28.98inside the $15 to $100 sweet spot
- Price range
- $8.31–$99.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 6.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #216 within Sleep & Lounge. It carries 8,574 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #216in Sleep & Lounge
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 8,574per listing
- Listings tracked
- 49
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top White Bathrobe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PAVILIA White Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women S/M
- Price
- $19.56
- Rating
- 4.5/5
- Reviews
- 3,475
- Age
- 2y ago

alpine swiss Blair Womens Cotton Terry Cloth Bathrobe Shawl Collar Velour Spa Robe White Small / Medium
- Price
- $53.17
- Rating
- 4.5/5
- Reviews
- 2,048
- Age
- 8y ago

Turquaz Lightweight Waffle Knit Kimono Bathrobe - Soft Cotton Blend Spa Robe Fast-Drying Full-Length Unisex Robes for Women
- Price
- $28.94
- Rating
- 4.4/5
- Reviews
- 10,435
- Age
- 9y ago

Amazon Essentials Womens Lightweight Cotton Blend Waffle Mid-Length Bathrobe Breathable Loungewear (Available in Plus Size) White Medium
- Price
- $20.79
- Rating
- 4.6/5
- Reviews
- 802
- Age
- 4y ago

PAVILIA White Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women L/XL
- Price
- $19.09
- Rating
- 4.5/5
- Reviews
- 3,475
- Age
- 2y ago
Trending
estimated 90-day click momentum
Brooklinen Luxury Cotton Bath Robe OEKO-TEX Certified Ultra Soft Adjustable Plush & Machine Washable Premium Turkish Plush Robes for Women & Men (White Extra Small)
- Price
- $97.14
- Rating
- 4.3/5
- Reviews
- 265
- Age
- 3y ago

Soft Robe For WomenWarm Plush Bath Robes FemaleSpa Towel After Shower Lightweight Long Bathrobe (US Alpha Small Medium Regular Regular White)
- Price
- $19.69
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 1y ago

NY Threads Waffle Robes for Women Soft Womens Robe Lightweight Knee-Length Womens Bathrobe Large White
- Price
- $17.79
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 2y ago

PAVILIA Premium Womens Plush Soft Robe Fluffy Warm Fleece Sherpa Shaggy Bathrobe (L/XL White)
- Price
- $29.36
- Rating
- 4.6/5
- Reviews
- 13,026
- Age
- 5y ago

MONARCH Plush Lined Microfiber Bath Robe for Men or Women Soft Microfiber Shell with Polyester Lining Generously Sized Resort-Grade Spa & Hotel Robe with Pockets - Machine Washable (White)
- Price
- $99.12
- Rating
- 4.6/5
- Reviews
- 3,254
- Age
- 12y ago
Newest
by launch date
Soft Robe For WomenWarm Plush Bath Robes FemaleSpa Towel After Shower Lightweight Long Bathrobe (US Alpha Small Medium Regular Regular White)
- Price
- $19.69
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 1y ago

PJGGZ Mens Shawl Collar Bathrobe Soft Long Towel Robe for Men - Super Absorbent Quick Dry yet Warm(White L/XL)
- Price
- $22.89
- Rating
- 4.4/5
- Reviews
- 794
- Age
- 1y ago

Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe
- Price
- $21.69
- Rating
- 4.7/5
- Reviews
- 3,616
- Age
- 2y ago

Waffle Knit Lightweight Kimono Spa & Bath Robes for Women and Men - Quick Dry - Soft (US Alpha One Size Regular Regular White)
- Price
- $16.64
- Rating
- 3.2/5
- Reviews
- 294
- Age
- 2y ago

KORBLISS Robes for WomenPremium Plush Fleece Long Bathrobe Shawl Collar Soft Warm Pockets and Belt White L
- Price
- $18.32
- Rating
- 4.6/5
- Reviews
- 453
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
33
Est. top-5 brand share
68%
Top 20: 97%
Est. top-5 click share
44%
Top 20: 78%
Open market
27%
- PAVILIA26%
- Amazon Essentials13%
- NY Threads11%
- Turquaz9%
- Alpine Swiss9%
- Turkish Linen5%
Demand
White Bathrobe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5× · 9 of 12 months tracked
Search terms
Top White Bathrobe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white bath robe15K/yr
- white bathrobe17K/yr
- white fluffy robe10K/yr
- white cotton robes for women6K/yr
- white bathrobe women8K/yr
- robe white7K/yr
- bata blanca5K/yr
- plus size white robe5K/yr
- white bath robe women6K/yr
- white hotel robe5K/yr
Reviews and returns
What reviews say buyers love and hate about White Bathrobe
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Bathrobe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









