White Backpack

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

94K

Growth, 90 days vs prior 90

+58.1%

Conversion, latest week

0.6%

Market size, estimated

$22Ka year

Peak month

September30.0× the quietest month

Top search term

white jansport backpack25K searches a year

Listings sell for $37.96 on average, from $6.50 to $95.58. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $37.96 that is $0 to $4K a year per listing.

Average price

$37.96inside the $15 to $100 sweet spot

Price range

$6.50–$95.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

5.3%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #471 within Backpacks. It carries 8,057 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

96%

Out of stock, average day

13.5%

Average rank

#471in Backpacks

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

8,057per listing

Listings tracked

51

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months