white athletic shorts men
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a small market ($52K/yr) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$27.82avg listing price — sweet spot $15–$100
Price range
Great$6.77–$109.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+55.5%90-day search growth — must beat 0% to launch
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Okay1,848.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$52K$52K/yr · 99K searches
According to Flapen's Amazon United States niche tracking, white athletic shorts men is a $52K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
white athletic shorts men market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $42K–$56K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #2,102
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 66%
- Out of stock
- 9.4%
- Avg brand age
- 37 months
- Avg seller age
- 131 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
70
Top-5 brand share
64%
Top 20: 92%
Top-5 click share
16%
Top 20: 46%
Open market
33%
- adidas33%
- HEAD14%
- K-Swiss7%
- Nike5%
- NORTHYARD5%
- Lacoste4%
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — +55.5% search growth over the last 90 days.Peak months: Apr, Jul · busiest ÷ quietest = 1.9×
Top white athletic shorts men search terms
- tennis shorts men20K/yr
- white tennis shorts men15K/yr
- adidas tennis shorts for men13K/yr
- white tennis shorts9K/yr
- mens white tennis shorts9K/yr
- adidas tennis shorts9K/yr
- mens tennis shorts with pockets6K/yr
- men tennis shorts6K/yr
- tennis shorts for women with ball pockets3K/yr
- mens tennis shorts 7 inch5K/yr
Top white athletic shorts men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HEAD Mens Deuce Short Standard Fit 7 Inseam Breathable Mesh Fabric Stark White Large
HEAD$24.974.7★37 rev
Adidas Mens Essentials 3-Stripes Chelsea 7-Inch Sportswear Shorts Blue/Black Large
adidas$19.854.5★294 rev
Nike Mens Club Mesh Flow Shorts White/Black Large
Nike$35.544.3★57 rev
Lacoste Mens Lightweight Diamond Taffeta Tennis Shorts White Large
Lacoste$54.444.4★498 rev
NORTHYARD Mens 5 Athletic Running Shorts Workout Gym Quick Dry Shorts Lightweight Mesh Tennis Shorts for Men Exercise White
NORTHYARD$20.384.6★648 rev
Newest
by launch date
Adidas Mens Club Tennis Climacool Two-in-One Shorts White Medium
adidas$33.6444 rev
Adidas Mens Club Tennis Climacool 3-Stripes Shorts Black Large/7 Inseam
adidas$33.41131 rev
Adidas Mens Club Tennis Climacool Two-in-One Shorts Black Medium
adidas$35.5444 rev
HEAD Mens Deuce Short Standard Fit 7 Inseam Breathable Mesh Fabric Stark White Large
HEAD$24.9737 rev
HEAD Mens Blaze Performance Short Standard Fit 7 Inseam Stretch Midweight Material Stark White Large
HEAD$20.7033 rev
Trending
90-day click momentum
adidas Mens Ergo Tennis Shorts White Large/7
adidas$46.054.8★
adidas Mens Ergo Tennis Shorts White Large/9
adidas$46.004.8★
adidas Mens Club Tennis Climacool Shorts White XX-Large/7 Inseam
adidas$32.384.5★
HEAD Mens Blaze Performance Short Standard Fit 7 Inseam Stretch Midweight Material Stark White Large
HEAD$20.704.7★
Balanoon Mens 7 Athletic Gym Shorts with Zipper Pockets Quick Dry Black
Balanoon$19.284.6★
What buyers say about white athletic shorts men
What buyers praise and complain about, mined from review topics.What buyers love
“accurate fit”
“They are very comfortable”
“the quality feels genuinely solid”
“Amazing value”
“Decent pockets”
“Good for gym”
“Lightweight & true size”
“breathable material”
“material is soft”
“Exactly as pictured”
What buyers complain about
“Not a good fit”
“Lowish quality”
“Material is also very cheap”
“Thin”
“Very small ridiculous pockets”
“not the same color as photo”
“see-through”
“Seemed like they would just rip”
“Not my length”
“But I didnt like the compression shorts sewn in”
Top return reasons
Common questions
- Is white athletic shorts men profitable to sell on Amazon United States?
- The niche generates $52K/yr across 129 tracked products. 21 of 61 products launched in the last 360 days are still selling. 90-day search growth is +55.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the white athletic shorts men niche?
- 39 brands and 70 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in white athletic shorts men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 5.1% — above our launch gate.
- When does demand for white athletic shorts men peak?
- Demand peaks in Apr–Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the white athletic shorts men niche?
- Listings span $6.77–$109.30; the average listing price is $27.82 (sweet spot $15–$100). The average incumbent carries 1,848 reviews — the moat a new listing must climb.