Is white athletic shorts profitable to sell on Amazon United States?

The niche generates $65K/yr across 223 tracked products. 15 of 48 products launched in the last 360 days are still selling. 90-day search growth is +135.9%. Flapen's verdict: Worth a look (59/100).

How competitive is the white athletic shorts niche?

69 brands and 89 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in white athletic shorts?

Top complaints mined from reviews: Size-Overall, Transparency, Material Quality. The return rate is 7.7% — above our launch gate.

When does demand for white athletic shorts peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.1× the quietest.

What does it cost to enter the white athletic shorts niche?

Listings span $7.61–$39.10; the average listing price is $20.03 (sweet spot $15–$100). The average incumbent carries 3,925 reviews — the moat a new listing must climb.

white athletic shorts

Worth a look

Shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible10%

top-5 click share — an open shelf

Growth

Incredible+135.9%

90-day search growth — must beat 0% to launch

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Great$20.03

avg listing price — sweet spot $15–$100

Price range

Great$7.61–$39.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,924.98

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$65K

$65K/yr · 283K searches

Returns

Bad7.7%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, white athletic shorts is a $65K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

white athletic shorts market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $60K–$80K; units × avg price
Conversion rate: 1.1%
Avg BSR: #1,708
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 3.0%
Avg brand age: 35 months
Avg seller age: 145 days

Competition & brand share

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

69 rising

Sellers

Top-5 brand share

37%

Top 20: 72%

Top-5 click share

10%

Top 20: 29%

Open market

60%

CRZ YOGA13%
MCEDAR8%
BMJL7%
Amazon Essentials4%
Pioneer Camp4%
ODODOS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +135.9% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.1×

Open Trend

Top white athletic shorts search terms

white athletic shorts99K/yr +182.9%1.1% conv.
vuori shorts women27K/yr +333.0%0.5% conv.
white athletic shorts women26K/yr +199.9%1.4% conv.
womens white athletic shorts15K/yr +214.4%1.1% conv.
navy athletic shorts women13K/yr +145.7%0.5% conv.
lulu shorts dupe15K/yr +54.6%0.3% conv.
athletic shorts women pack10K/yr +67.4%0.3% conv.
black shorts athletic11K/yr +36.3%0.5% conv.
athletic shorts pack women10K/yr +83.1%0.3% conv.
pack of athletic shorts women8K/yr +137.3%0.2% conv.

All search terms

Top white athletic shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pioneer Camp Running Shorts for Women Navy Athletic Shorts High Waisted Gym Workout Yoga Shorts with Liner Quick Dry

Pioneer Camp$30.174.7★13 rev

CRZ YOGA Dolphin Athletic Shorts for Women 3 - High Waisted Quick Dry for Running Workout Gym Track with Zip Pocket White Medium

CRZ YOGA$25.374.6★3,891 rev

BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(M White)

BMJL$21.684.4★12,803 rev

Sunzel Tennis Shorts for Women with Built-in Liner High Waisted Flowy Athletic Shorts with Pockets for Running Workout Golf White Medium

Sunzel$13.554.6★88 rev

Amazon Essentials Mens Athletic Basketball Gym Shorts Breathable Moisture Wicking Performance Tech Loose-Fit Training Shorts with Elastic Waist Pack of 2 Black Medium

Amazon Essentials$14.714.6★76,050 rev

Newest

by launch date

Stelle Women 2 in 1 Running Shorts Flowy Athletic Short High Waisted Workout Tennis Gym Short with Liner Pockets (White XL)

Stelle$21.8049 rev

4mo ago

TIMEPAY Womens Running Shorts High Waist Quick Dry Athletic Shorts with Liner Workout Gym Yoga Shorts White

TIMEPAY$9.1733 rev

5mo ago

IFNOW Running Shorts for Women with Zip Pocket Quick-Dry Lightweight 2.5 Low Waisted Gym Yoga Workout Athletic Shorts White

IFNOW$18.3130 rev

5mo ago

Pioneer Camp Running Shorts for Women Navy Athletic Shorts High Waisted Gym Workout Yoga Shorts with Liner Quick Dry

Pioneer Camp$30.1713 rev

7mo ago

ODODOS Womens Performance Shorts Ultra Soft odSTRATUM Tech Mid Rise Relaxed Shorts with Pocket 3 Inseam Moisture Wicking Aspen Heather Small

ODODOS$20.80189 rev

12mo ago

What buyers say about white athletic shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Comfort fit”

Comfort-Overall18%

“The shorts are comfortable”

Soft Feel7%

“Material is soft and comfortable”

Quality-Overall6%

“Awesome quality”

Pockets/Compartments6%

“Pockets are very convenient”

Value For Money5%

“Great value”

Exercise/Sports Suitability4%

“Ok workout shorts”

Color4%

“color is accurate”

Material Quality3%

“Very comfortable material”

Stretchability/Expandability/Elasticity2%

“Comfortable and stretchy”

What buyers complain about

Size-Overall19%

“So long”

Transparency6%

“SEE THROUGH”

Material Quality5%

“the material is not good”

Thickness4%

“Way to thin of material”

Quality-Overall3%

“Cheap and poorly made”

Waist Fit3%

“Too Short, Too Big in Waist”

Pockets/Compartments2%

“found there's a hole in the right pocket”

Thin2%

“Thin material”

Exercise/Sports Suitability2%

“Not for the gym”

Stitch/Finish/Polish2%

“Poor stitching”

Top return reasons

Size-Overall51%

Length10%

Waist Fit10%

Thigh Fit5%

Inseam Fit4%