White Apron

Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $363K a year.

Searches, last 12 months

477K

Growth, 90 days vs prior 90

+9.4%

Conversion, latest week

5.3%

Market size, estimated

$363Ka year

Peak month

October11.9× the quietest month

Top search term

white apron263K searches a year

Listings sell for $14.41 on average, from $6.00 to $40.62. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $14.41 that is $11K to $14K a year per listing.

Average price

$14.41under the $15 to $100 sweet spot

Price range

$6.00–$40.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$14K

Returns

4.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #389 within Uniforms, Work & Safety. It carries 4,589 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#389in Uniforms, Work & Safety

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

4,589per listing

Listings tracked

46

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months