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Wheres Waldo Glasses

Fail

Shoppers spend an estimated $19K a year here, so Wheres Waldo Glasses is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$19K/yr16K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
69%top-5 click share · 14 brands · 24 sellers

Flapen Score

Wheres Waldo Glasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wheres Waldo Glasses is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wheres Waldo Glasses market on Amazon at a glance

Shoppers on Amazon United States searched for Wheres Waldo Glasses 16K times last year and spent an estimated $19K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
12.8%
Market size, estimated
$19Ka year
Peak month
October32.8× the quietest month
Top search term
wheres waldo glasses10K searches a year

02 · Price

A sale here is worth $9.04.

Listings sell for $9.04 on average, from $5.04 to $21.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $9.04 that is $904 to $2K a year per listing.

Average price
$9.04under the $15 to $100 sweet spot
Price range
$5.04–$21.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$904–$2K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #578 within Sunglasses & Eyewear Accessories. It carries 290 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
17.8%
Average rank
#578in Sunglasses & Eyewear Accessories
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
290per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Wheres Waldo Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

24

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

31%

  • Brand 126%
  • Brand 211%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Wheres Waldo Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 32.8×

Reviews and returns

What reviews say buyers love and hate about Wheres Waldo Glasses

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Quality-Overall”
7.9%of orders come back
“Beware: these are very bad quality and break easily”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wheres Waldo Glasses questions

Answered from the same tracked data.