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Western Keychain

Fail

Buyers convert on only 0.7% of searches, so Western Keychain is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$44K/yr476K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
37%top-5 click share · 41 brands · 48 sellers

Flapen Score

Western Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Western Keychain is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Western Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Western Keychain 476K times last year and spent an estimated $44K. The top 5 brands take 48% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 476K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
476K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
0.7%
Market size, estimated
$44Ka year
Top search term
western keychain142K searches a year

02 · Price

A sale here is worth $12.39.

Listings sell for $12.39 on average, from $5.89 to $29.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $12.39 that is $0 to $1K a year per listing.

Average price
$12.39under the $15 to $100 sweet spot
Price range
$5.89–$29.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #4,416 within Keyrings & Keychains. It carries 207 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
10.3%
Average rank
#4,416in Keyrings & Keychains
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
207per listing
Listings tracked
54

04 · Newcomers

5 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
5Amazon's first-year sales bar
Average brand age
26 months

Products

Top Western Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

48

Top-5 brand share

48%

Top 20: 80%

Top-5 click share

37%

Top 20: 68%

Open market

48%

  • Brand 113%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Western Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2× · 6 of 12 months tracked

Search terms

Top Western Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • western keychain142K/yr
  • western bag charms47K/yr
  • western purse charms38K/yr
  • western bag charm22K/yr
  • cowboy keychain26K/yr
  • western key chain28K/yr
  • western keychain wristlet32K/yr
  • cowgirl keychain19K/yr
  • western purse accessories15K/yr
  • western keychains for women12K/yr

Reviews and returns

What reviews say buyers love and hate about Western Keychain

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Too short”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Western Keychain questions

Answered from the same tracked data.