west ham united
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible40.63avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$30.02avg listing price — sweet spot $15–$100
Price range
Great$12.82–$69.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.6%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, west ham united is a $10K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
west ham united market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $23K–$30K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #45,669
- Page quality
- 0%
- Prime
- 29%
- Sponsored
- 67%
- Out of stock
- 15.4%
- Avg brand age
- 43 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
29
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
35%
Top 20: 75%
Open market
5%
- 1863FC76%
- Umbro6%
- UGP Campus Apparel6%
- West Ham United4%
- 472%
- Desert Cactus2%
- Open — no brand owns it (8 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.Peak months: Jul, Aug, Dec · busiest ÷ quietest = 3.5×
Top west ham united search terms
- west ham united15K/yr
- west ham12K/yr
- west ham united merchandise15K/yr
- west ham jersey5K/yr
- west ham united jersey4K/yr
- west ham united shirt3K/yr
Top west ham united products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
West Ham United Color Badge Premium Cotton T-Shirt - Maroon (US Alpha X-Large Regular Regular Maroon)
1863FC$29.935.0★5 rev
West Ham United Mono Badge Premium Cotton Slub Tee - Sky Blue (US Alpha X-Large Regular Regular)
1863FC$29.900.0★0 rev
West Ham United Soft Wash Vintage Cotton Premium T-Shirt (US Alpha Large Regular Regular Cardinal)
1863FC$32.985.0★1 rev
Umbro West Ham United Mens Third Jersey 23/24 (Medium) Blue
Umbro$69.665.0★1 rev
West Ham United Color Badge Premium Cotton T-Shirt - Maroon (US Alpha Large Regular Regular Maroon)
1863FC$29.725.0★5 rev
Newest
by launch date
UGP Campus Apparel West Ham Football Chant - Soccer Team T Shirt - Large - Maroon
UGP Campus Apparel$24.860 rev
UGP Campus Apparel West Ham Football Chant - Soccer Team T Shirt - 3X-Large - Maroon
UGP Campus Apparel$24.200 rev
Supcare West Ham Mens Silver Bracelet 17mm Width 8.3 Inches
Supcare$23.8085 rev
West Ham United Soft Wash Vintage Cotton Premium T-Shirt (US Alpha Large Regular Regular Cardinal)
1863FC$32.981 rev
West Ham United Premium Cotton T-Shirt (US Alpha Large Regular Regular Maroon)
1863FC$27.242 rev
Trending
90-day click momentumSupcare West Ham Mens Silver Bracelet 17mm Width 8.3 Inches
Supcare$23.804.4★
West Ham United Mono Badge Premium Vintage Cotton Slub T-Shirt - Navy (US Alpha X-Large Regular Regular Navy)
1863FC$32.780.0★
West Ham United Mono Badge Premium Cotton Slub Tee - Sky Blue (US Alpha X-Large Regular Regular)
1863FC$29.900.0★
West Ham United Mono Badge Premium Vintage Cotton Slub T-Shirt - Navy (US Alpha XX-Large Regular Regular Navy)
1863FC$32.990.0★
West Ham United Mono Badge Premium Vintage Cotton Slub T-Shirt - Navy (US Alpha Large Regular Regular Navy)
1863FC$32.810.0★
What buyers say about west ham united
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality jersey on Amazon we have ever purchased”
“fit him great”
“Fun”
“dried quick”
“Comfortable”
“worth the money”
What buyers complain about
“Built from thin material”
“Built a little flimsy and thin”
Top return reasons
Common questions
- Is west ham united profitable to sell on Amazon United States?
- The niche generates $10K/yr across 51 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the west ham united niche?
- 14 brands and 29 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in west ham united?
- Top complaints mined from reviews: Material Quality, Strength. The return rate is 6.6% — above our launch gate.
- When does demand for west ham united peak?
- Demand peaks in Jul–Aug–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the west ham united niche?
- Listings span $12.82–$69.66; the average listing price is $30.02 (sweet spot $15–$100). The average incumbent carries 41 reviews — the moat a new listing must climb.