West Ham United
FailShoppers spend an estimated $10K a year here, so West Ham United is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $10K/yr55K searches / yr
- 90-day growth
- +6.1%search demand this quarter
- Competition
- 35%top-5 click share · 14 brands · 29 sellers
Flapen Score
West Ham United against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, West Ham United is stronger. Inside it, weaker.
Market
The West Ham United market on Amazon at a glance
Shoppers on Amazon United States searched for West Ham United 55K times last year and spent an estimated $10K. The top 5 brands take 93% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- +6.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $10Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- west ham united15K searches a year
02 · Price
A sale here is worth $30.02.
Listings sell for $30.02 on average, from $12.82 to $69.66. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $30.02 that is $0 to $3K a year per listing.
- Average price
- $30.02inside the $15 to $100 sweet spot
- Price range
- $12.82–$69.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 6.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #45,669 within T-Shirts. It carries 41 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 29%
- Out of stock, average day
- 15.4%
- Average rank
- #45,669in T-Shirts
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 41per listing
- Listings tracked
- 51
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top West Ham United products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
14 rising
Sellers
29
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
35%
Top 20: 75%
Open market
5%
- Brand 176%
- Brand 26%
- Brand 36%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (8 brands, 5%)
Demand
West Ham United search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 3.5×
Search terms
Top West Ham United search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- west ham united15K/yr
- west ham12K/yr
- west ham united merchandise15K/yr
- west ham jersey5K/yr
- west ham united jersey4K/yr
- west ham united shirt3K/yr
Reviews and returns
What reviews say buyers love and hate about West Ham United
We read the reviews and the return reasons for every product selling here.
“Built from thin material”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common West Ham United questions
Answered from the same tracked data.









