Wednesday Addams Wig

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

-21.1%

Conversion, latest week

3.4%

Market size, estimated

$153Ka year

Peak month

October71.2× the quietest month

Top search term

black braided wig11K searches a year

Listings sell for $25.89 on average, from $5.80 to $98.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $25.89 that is $6K to $13K a year per listing.

Average price

$25.89inside the $15 to $100 sweet spot

Price range

$5.80–$98.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$6K–$13K

Returns

12.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #1,208 within Wigs. It carries 677 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

12.2%

Average rank

#1,208in Wigs

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

677per listing

Listings tracked

33

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months