Wedding Gifts

Shoppers searched for this 17.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.5M a year.

Searches, last 12 months

17.5M

Growth, 90 days vs prior 90

+30.5%

Conversion, latest week

1.6%

Market size, estimated

$5.5Ma year

Peak month

August2.2× the quietest month

Top search term

bridal shower gifts2.9M searches a year

Listings sell for $20.02 on average, from $9.10 to $43.63. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 6,000 to 8,000 of them. At $20.02 that is $120K to $160K a year per listing.

Average price

$20.02inside the $15 to $100 sweet spot

Price range

$9.10–$43.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

6,000–8,000

Revenue per listing a year

$120K–$160K

Returns

1.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,342 within Sleep & Lounge. It carries 3,198 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#1,342in Sleep & Lounge

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

3,198per listing

Listings tracked

27

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months