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Wedding Earrings

Maybe

The top 5 brands take only 53% of clicks. But demand is soft, at +0.7% this quarter, so Wedding Earrings is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$747K/yr2.6M searches / yr
90-day growth
+0.7%search demand this quarter
Competition
48%top-5 click share · 25 brands · 28 sellers

Flapen Score

Wedding Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wedding Earrings is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wedding Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Wedding Earrings 2.6M times last year and spent an estimated $747K. The top 5 brands take 53% of clicks. Demand peaks in Apr. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $747K a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
2.1%
Market size, estimated
$747Ka year
Peak month
April1.7× the quietest month
Top search term
wedding earrings275K searches a year

02 · Price

A sale here is worth $13.50.

Listings sell for $13.50 on average, from $9.22 to $30.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $13.50 that is $7K to $10K a year per listing.

Average price
$13.50under the $15 to $100 sweet spot
Price range
$9.22–$30.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #235 within Earrings. It carries 905 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#235in Earrings
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
905per listing
Listings tracked
30

04 · Newcomers

Amazon counts 5 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 2 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
2 months

Products

Top Wedding Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$75K$149K$224K$299K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

28

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

48%

Top 20: 86%

Open market

41%

  • AYWFCBF27%
  • Luxval8%
  • Poxtex6%
  • Ewrkbrㅤ6%
  • S.Leaf6%
  • Blahanna6%

Demand

Wedding Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.7×

Search terms

Top Wedding Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wedding earrings275K/yr
  • chain earrings293K/yr
  • threader earrings291K/yr
  • chandelier earrings238K/yr
  • bridal earrings206K/yr
  • tassel earrings131K/yr
  • wedding earrings for brides146K/yr
  • silver drop earrings108K/yr
  • prom earrings89K/yr
  • chain earrings for women114K/yr

Reviews and returns

What reviews say buyers love and hate about Wedding Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.11

Smaller than expected

bigger than I thought

couldnt fit

Quality-Overall10%+0.29

Not Well Made

CHEAPLY made

Poor quality

Ease Of Use10%

Difficult to use

hard to put in

difficult to handle

Durability10%−0.13

broke after first use

easy to break

BROKE

Value For Money4%+0.29

Not worth the money

Waste of money

were more expensive

Love

Quality-Overall20%+0.29

The earrings are really good quality

they always make good quality jewelry

Amazing quality

Advertised Vs Actual Product13%+1.52

Exactly as pictured

As advertised

As described

Size-Overall10%−0.11

Fit great

Fit so easily

Fits description

Value For Money8%+0.29

Great value

Great deal

Amazing price

Ease Of Use7%

Ease of use

Easy to insert

Easy to put in

Return

3.6% Return rate 74% Fixable by listing

Size-Overall49%████▇▇

Smaller than expected

bigger than I thought

couldnt fit

Quality-Overall9%▇▅▇▇▆█

Not Well Made

CHEAPLY made

Poor quality

Advertised Vs Actual Product8%██▇▇▇▆

The pictures are a misrepresentation of the earrings

Not as advertised

Different than picture

Metal Authenticity5%▆▇▅███
Shape/Style4%▄▆▆▇██

FAQ

Common Wedding Earrings questions

Answered from the same tracked data.