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We the People Shirt

Pass

We the People Shirt scores 67 out of 100, a Pass. Shoppers spend an estimated $41K a year here, search demand grew +165.7% this quarter, and an estimated 2.1% of orders come back.

Flapen Score
67
67 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +22 vs the category median of 45
Market size
$41K/yr234K searches / yr
90-day growth
+165.7%search demand this quarter
Competition
15%top-5 click share · 71 brands · 65 sellers

Flapen Score

We the People Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, We the People Shirt is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The We the People Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for We the People Shirt 234K times last year and spent an estimated $41K. The top 5 brands take 28% of clicks. Demand peaks in Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +165.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
+165.7%
Conversion, latest week
0.9%
Market size, estimated
$41Ka year
Peak month
June2.9× the quietest month
Top search term
we the people t shirt135K searches a year

02 · Price

A sale here is worth $19.23.

Listings sell for $19.23 on average, from $8.88 to $31.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $19.23 that is $0 to $2K a year per listing.

Average price
$19.23inside the $15 to $100 sweet spot
Price range
$8.88–$31.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #49,828 within T-Shirts. It carries 569 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
88%
Out of stock, average day
5.6%
Average rank
#49,828in T-Shirts
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
569per listing
Listings tracked
163

04 · Newcomers

22 of last year's 77 launches cleared the first-year sales bar.

77 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
77
Successful launches
22Amazon's first-year sales bar
Average brand age
28 months

Products

Top We the People Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

71 rising

Sellers

65

Top-5 brand share

28%

Top 20: 66%

Top-5 click share

15%

Top 20: 37%

Open market

68%

  • Brand 17%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

We the People Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.9×

Search terms

Top We the People Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • we the people t shirt135K/yr
  • we the people t shirt women23K/yr
  • we the people shirt31K/yr
  • we the people shirts for men13K/yr
  • we the people t shirt men7K/yr
  • we the people tshirt11K/yr
  • we the people shirts for women7K/yr
  • we the people shirts8K/yr

Reviews and returns

What reviews say buyers love and hate about We the People Shirt

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Runs large”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common We the People Shirt questions

Answered from the same tracked data.