We the People Hat

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -68.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

-68.3%

Conversion, latest week

1.8%

Market size, estimated

$40Ka year

Top search term

we the people hat92K searches a year

Listings sell for $16.89 on average, from $9.84 to $31.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.89 that is $0 to $2K a year per listing.

Average price

$16.89inside the $15 to $100 sweet spot

Price range

$9.84–$31.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.7%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #25,635 within Baseball Caps. It carries 286 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

74%

Out of stock, average day

11.5%

Average rank

#25,635in Baseball Caps

Average rating

4.09 starsAmazon United States average 4.42 stars

Average reviews

286per listing

Listings tracked

50

39 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

39

Successful launches

9Amazon's first-year sales bar

Average brand age

26 months