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Waynes World Hat

Fail

An estimated 7.0% of orders come back, so Waynes World Hat is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$108K/yr63K searches / yr
90-day growth
+17.0%search demand this quarter
Competition
74%top-5 click share · 10 brands · 18 sellers

Flapen Score

Waynes World Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Waynes World Hat is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waynes World Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Waynes World Hat 63K times last year and spent an estimated $108K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+17.0%
Conversion, latest week
8.9%
Market size, estimated
$108Ka year
Peak month
October12.9× the quietest month
Top search term
waynes world hat55K searches a year

02 · Price

A sale here is worth $19.23.

Listings sell for $19.23 on average, from $9.84 to $37.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $19.23 that is $5K to $10K a year per listing.

Average price
$19.23inside the $15 to $100 sweet spot
Price range
$9.84–$37.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #44,293 within Accessories. It carries 702 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
69%
Out of stock, average day
12.3%
Average rank
#44,293in Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
702per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Waynes World Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

18

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

9%

  • Brand 131%
  • Brand 223%
  • Brand 322%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 9%)

Demand

Waynes World Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 12.9×

Reviews and returns

What reviews say buyers love and hate about Waynes World Hat

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Size-Overall”
7.0%of orders come back
“And small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Waynes World Hat questions

Answered from the same tracked data.