Way of Wade
FailBuyers convert on only 0.1% of searches, so Way of Wade is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $73K/yr762K searches / yr
- 90-day growth
- +14.9%search demand this quarter
- Competition
- 14%top-5 click share · 17 brands · 27 sellers
Flapen Score
Way of Wade against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Way of Wade is stronger. Inside it, weaker.
Market
The Way of Wade market on Amazon at a glance
Shoppers on Amazon United States searched for Way of Wade 762K times last year and spent an estimated $73K. The top 5 brands take 95% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 762K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 762K
- Growth, 90 days vs prior 90
- +14.9%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $73Ka year
- Top search term
- way of wade283K searches a year
02 · Price
A sale here is worth $137.05.
Listings sell for $137.05 on average, from $38.90 to $371.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $137.05 that is $0 to $14K a year per listing.
- Average price
- $137.05above the $15 to $100 sweet spot
- Price range
- $38.90–$371.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 9.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #703 within Shoes. It carries 617 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 58%
- Out of stock, average day
- 21.5%
- Average rank
- #703in Shoes
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 617per listing
- Listings tracked
- 172
04 · Newcomers
2 of last year's 89 launches cleared the first-year sales bar.
89 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 89
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Way of Wade products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ANTA Mens Kyrie Irving Kai 1 Speed Basketball Shoes 9.5
- Price
- $67.70
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 8mo ago

LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers High Risk Red US 9
- Price
- $189.67
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 4mo ago

LI-NING Way of Wade 10 Mens Basketball Shoes Lining Anti-Slip Professional Shock Absorption Sneakers Sports Shoes Microcrystalline Gray US 9.5
- Price
- $151.92
- Rating
- 4.3/5
- Reviews
- 165
- Age
- 1y ago

LI-NING Wade 808 5 Ultra V2 Mens Professional Basketball Shoes Lightweight High-Resilience Sneakers Island Paradise US 10
- Price
- $157.52
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 8mo ago

LI-NING Wade All City 13 Series Mens Basketball Shoes Lightweight High Rebound Professional Basketball Sneakers ABAV017-2 Standard White/Golden US 14
- Price
- $130.50
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 1y ago
Trending
estimated 90-day click momentum
LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Standard White US 11
- Price
- $192.54
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 1mo ago

LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Standard White US 10.5
- Price
- $194.36
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 1mo ago

LI-NING Red Hare 9 Ultra Mens Running Shoes Lightweight Breathable Racing Training Sneakers Crystal Gray US 10.5
- Price
- $147.11
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 4mo ago

LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers High Risk Red US 9
- Price
- $189.67
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 4mo ago

LI-NING Wade Flash 2 Men Basketball On-Court Shoes Professional Cushioning Responsiveness Sneakers Milk White/Clean Sky Blue US 11
- Price
- $97.55
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 8mo ago
Newest
by launch date
LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Standard White US 10.5
- Price
- $194.36
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 1mo ago

LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Standard White US 11
- Price
- $192.54
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 1mo ago

LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Off White/Light Purple/Mint Green US 9.5
- Price
- $192.87
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 3mo ago

LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Off White/Light Purple/Mint Green US 10
- Price
- $193.18
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 3mo ago

LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Off White/Light Purple/Mint Green US 12
- Price
- $194.51
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 14% of clicks, no more. An open shelf where new products get seen.
Brands
17 rising
Sellers
27
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
14%
Top 20: 36%
Open market
4%
- LI-NING79%
- ANTA6%
- 361°4%
- PEAK3%
- K-Swiss3%
- RIGORER1%
- Open — no brand owns it (11 brands, 4%)
Demand
Way of Wade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.9× · 7 of 12 months tracked
Search terms
Top Way of Wade search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- way of wade283K/yr
- li ning66K/yr
- li ning basketball shoes60K/yr
- li-ning27K/yr
- way of wade 1073K/yr
- li ning shoes22K/yr
- li-ning basketball shoes21K/yr
- way of wade basketball shoes49K/yr
- way of wade volleyball shoes38K/yr
- way of wade shoes20K/yr
Reviews and returns
What reviews say buyers love and hate about Way of Wade
We read the reviews and the return reasons for every product selling here.
“ordered a bit bigger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Way of Wade questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









