Way of Wade
FailBuyers convert on only 0.1% of searches, so Way of Wade is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $73K/yr762K searches / yr
- 90-day growth
- +14.9%search demand this quarter
- Competition
- 14%top-5 click share · 17 brands · 27 sellers
Flapen Score
Way of Wade against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Way of Wade is stronger. Inside it, weaker.
Market
The Way of Wade market on Amazon at a glance
Shoppers on Amazon United States searched for Way of Wade 762K times last year and spent an estimated $73K. The top 5 brands take 95% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 762K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 762K
- Growth, 90 days vs prior 90
- +14.9%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $73Ka year
- Top search term
- way of wade283K searches a year
02 · Price
A sale here is worth $137.05.
Listings sell for $137.05 on average, from $38.90 to $371.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $137.05 that is $0 to $14K a year per listing.
- Average price
- $137.05above the $15 to $100 sweet spot
- Price range
- $38.90–$371.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 9.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #703 within Shoes. It carries 617 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 58%
- Out of stock, average day
- 21.5%
- Average rank
- #703in Shoes
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 617per listing
- Listings tracked
- 172
04 · Newcomers
2 of last year's 89 launches cleared the first-year sales bar.
89 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 89
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Way of Wade products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 14% of clicks. An open shelf where new products get seen.
Brands
17 rising
Sellers
27
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
14%
Top 20: 36%
Open market
4%
- Brand 179%
- Brand 26%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 61%
- Open — no brand owns it (11 brands, 4%)
Demand
Way of Wade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.9× · 7 of 12 months tracked
Search terms
Top Way of Wade search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- way of wade283K/yr
- li ning66K/yr
- li ning basketball shoes60K/yr
- li-ning27K/yr
- way of wade 1073K/yr
- li ning shoes22K/yr
- li-ning basketball shoes21K/yr
- way of wade basketball shoes49K/yr
- way of wade volleyball shoes38K/yr
- way of wade shoes20K/yr
Reviews and returns
What reviews say buyers love and hate about Way of Wade
We read the reviews and the return reasons for every product selling here.
“ordered a bit bigger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Way of Wade questions
Answered from the same tracked data.









