Waxed Canvas Jacket Men

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

500K

Growth, 90 days vs prior 90

-41.2%

Conversion, latest week

0.1%

Market size, estimated

$26Ka year

Peak month

December4.8× the quietest month

Top search term

huckberry72K searches a year

Listings sell for $104.10 on average, from $16.76 to $322.37. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $104.10 that is $0 to $10K a year per listing.

Average price

$104.10above the $15 to $100 sweet spot

Price range

$16.76–$322.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

18.6%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #4,007 within Jackets & Coats. It carries 3,250 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

94%

Out of stock, average day

9.8%

Average rank

#4,007in Jackets & Coats

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

3,250per listing

Listings tracked

174

63 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

63

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months