Waterproof Wallet

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months

534K

Growth, 90 days vs prior 90

+19.4%

Conversion, latest week

1.8%

Market size, estimated

$156Ka year

Peak month

July2.8× the quietest month

Top search term

chums wallet234K searches a year

Listings sell for $15.94 on average, from $7.43 to $45.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $15.94 that is $4K to $8K a year per listing.

Average price

$15.94inside the $15 to $100 sweet spot

Price range

$7.43–$45.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

4.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #346 within Wallets, Card Cases & Money Organizers. It carries 5,028 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#346in Wallets, Card Cases & Money Organizers

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

5,028per listing

Listings tracked

60

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months