waterproof wallet
Skip itWeak search conversion (1.8%) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Price range
Great$7.43–$45.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.94avg listing price — sweet spot $15–$100
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$156K$156K/yr · 534K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Review moat
Bad5,028.32avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, waterproof wallet is a $156K/yr Amazon United States market (534K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Apr–Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
waterproof wallet market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $159K–$199K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #346
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 2.2%
- Avg brand age
- 45 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
50
Top-5 brand share
83%
Top 20: 99%
Top-5 click share
34%
Top 20: 66%
Open market
15%
- Chums60%
- CHERRY CHICK11%
- APTENSKO7%
- DRIPAC3%
- CHENSPRX2%
- AiRunTech2%
- Open — no brand owns it (17 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.4% search growth over the last 90 days.Peak months: Apr, Jun, Jul · busiest ÷ quietest = 2.8×
Top waterproof wallet search terms
- chums wallet234K/yr
- waterproof wallet98K/yr
- chums surfshorts wallet36K/yr
- waterproof wallet for men25K/yr
- waterproof wallet for swimming15K/yr
- water proof wallet11K/yr
- chums wallet for men16K/yr
- waterproof money holder11K/yr
- waterproof money pouch10K/yr
- water proof wallet for men10K/yr
Top waterproof wallet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chums Surfshorts Wallet - Solid Colors Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Black)
Chums$11.974.7★10,955 rev
CHERRY CHICK Waterproof Minimalist Wallet for SUP Cycling and Diving - Compact TPU Composite Bag with Airtight Zipper for Credit Cards Car Keys and Cable (Black)
CHERRY CHICK$19.933.9★86 rev
Chums Surfshorts Wallet - Solid Colors Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Black/Gray)
Chums$11.824.7★10,955 rev
Chums Surfshorts Wallet - Patterns Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Pines)
Chums$13.964.7★2,057 rev
Chums Surfshorts Wallet - Patterns Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Terrazzo)
Chums$13.794.7★2,057 rev
Newest
by launch date
KOSMCCO Waterproof Wallet Pouch Heavy Duty Airtight Submersible Wallet with Pull-Assist Loop for Beach Swimming & Travel Fits Cards Cash & Keys
KOSMCCO$17.4018 rev
APTENSKO RFID Blocking Travel Wallet with Adjustable Lanyard Small Nylon Zipper Pouch and Badge Holder for ID Credit Cards Cash Keys Commuters (ForestGreen+OliveGreen)
APTENSKO$15.70359 rev
APTENSKO RFID Blocking Travel Wallet with Adjustable Lanyard Small Nylon Zipper Pouch and Badge Holder for ID Credit Cards Cash Keys Commuters (SoftLilac+MintAqua)
APTENSKO$15.63359 rev
Chums Surfshorts Wallet - Solid Colors Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Black)
Chums$11.9710,955 rev
Chums Surfshorts Wallet - Patterns Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Terrazzo)
Chums$13.792,057 rev
Trending
90-day click momentumKOSMCCO Waterproof Wallet Pouch Heavy Duty Airtight Submersible Wallet with Pull-Assist Loop for Beach Swimming & Travel Fits Cards Cash & Keys
KOSMCCO$17.403.9★
APTENSKO RFID Blocking Travel Wallet with Adjustable Lanyard Small Nylon Zipper Pouch and Badge Holder for ID Credit Cards Cash Keys Commuters (SoftLilac+MintAqua)
APTENSKO$15.634.6★
APTENSKO RFID Blocking Travel Wallet with Adjustable Lanyard Small Nylon Zipper Pouch and Badge Holder for ID Credit Cards Cash Keys Commuters (ForestGreen+OliveGreen)
APTENSKO$15.704.6★
Chums Surfshorts Wallet - Patterns Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Pines)
Chums$13.964.7★
Chums Surfshorts Wallet - Solid Colors Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Berry/Melon)
Chums$11.854.7★
What buyers say about waterproof wallet
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“Lots of compartments”
“All of my cards fit”
“Exactly what I ordered”
“Good value for money”
“Very durable material”
“Plenty of room”
“Great design”
“this waterproof pouch is exactly the kind of thing I like having on hand”
“solid material”
What buyers complain about
“Too Small”
“too thick”
“This looked cheaply made”
“not easy to use”
“It is falling apart and looking shabby”
“Disappointed by the color”
“Not even remotely water resistant”
“Not as Advertised”
“its kind of heavy for Carrying in my workout clothes”
“Incredibly cheap material”
Top return reasons
Common questions
- Is waterproof wallet profitable to sell on Amazon United States?
- The niche generates $156K/yr across 60 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the waterproof wallet niche?
- 23 brands and 50 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in waterproof wallet?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.4%.
- When does demand for waterproof wallet peak?
- Demand peaks in Apr–Jun–Jul; the busiest month runs 2.8× the quietest.
- What does it cost to enter the waterproof wallet niche?
- Listings span $7.43–$45.56; the average listing price is $15.94 (sweet spot $15–$100). The average incumbent carries 5,028 reviews — the moat a new listing must climb.