waterproof travel backpack
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$38.13avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$8.87–$321.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$104K$104K/yr · 265K searches
Review moat
Bad5,862.56avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, waterproof travel backpack is a $104K/yr Amazon United States market (265K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
waterproof travel backpack market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $76K–$95K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #388
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 1.8%
- Avg brand age
- 39 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
91
Top-5 brand share
64%
Top 20: 91%
Top-5 click share
29%
Top 20: 59%
Open market
33%
- The North Face33%
- G4Free12%
- WATERFLY10%
- Amazon Basics5%
- SKYSPER3%
- Uselike3%
Demand
Weekly Amazon search volume, last 51 weeks — +19.9% search growth over the last 90 days.Top waterproof travel backpack search terms
- nylon backpacks for women32K/yr
- 12l backpack21K/yr
- 18l backpack19K/yr
- g4free backpack21K/yr
- 20l travel backpack19K/yr
- small nylon backpack14K/yr
- day bag for men14K/yr
- borealis mini backpack12K/yr
- day bags for women14K/yr
- vacation backpack9K/yr
Top waterproof travel backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face Borealis Mini Backpack TNF Black/TNF Black-NPF One Size
The North Face$58.064.4★3,352 rev
The North Face Womens Borealis Commuter Laptop Backpack TNF Black/TNF White One Size
The North Face$92.704.7★2,960 rev
G4Free 20L Lightweight Packable Backpack Travel Hiking Daypack Foldable Backpack for Men Women
G4Free$15.124.4★6,608 rev
WATERFLY Crossbody Sling Backpack Sling Bag Travel Hiking Chest Bag Daypack (Black)
WATERFLY$22.264.5★47,577 rev
The North Face Borealis Mini Backpack Gardenia White/TNF Black-NPF One Size
The North Face$52.084.4★3,352 rev
Newest
by launch date
WATERFLY Small Lightweight Hiking Backpack: 20L Outdoor Daypack with Phone Pocket Hydration Compatible Breathable Backpanel Multi-Compartment for Camping Trekking Travel Women Men
WATERFLY$44.8885 rev
The North Face Borealis Mini Backpack Desert Stone/Stone Slab/Ember Soil One Size
The North Face$58.2122 rev
Uselike Travel Backpack for Women 15.6 Inch Laptop Backpack Quilted College Bookbag Cute Work Backpacks Water Resistant (Sage Green)
Uselike$31.00434 rev
G4Free 18L Hiking Backpack Small Lightweight Foldable Packable Travel Daypack with Thickened Back Panel for Men Women (Black)
G4Free$22.8477 rev
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$24.472,665 rev
Trending
90-day click momentumAmazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$24.474.7★
WATERFLY Small Lightweight Hiking Backpack: 20L Outdoor Daypack with Phone Pocket Hydration Compatible Breathable Backpanel Multi-Compartment for Camping Trekking Travel Women Men
WATERFLY$44.883.9★
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$20.964.7★
The North Face Womens Borealis Commuter Laptop Backpack TNF Black/TNF White One Size
The North Face$92.704.7★
Uselike Travel Backpack for Women 15.6 Inch Laptop Backpack Quilted College Bookbag Cute Work Backpacks Water Resistant (Sage Green)
Uselike$31.004.7★
What buyers say about waterproof travel backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Comfy fit”
“Great quality and exactly as described”
“lots of room”
“Easy to carry”
“Great deal”
“But great Durable bag”
“Great lightweight backpack”
“Light weight and comfortable”
“As advertised”
“easy to wear”
What buyers complain about
“It did not fit right”
“Falling Apart”
“Garbage Quality”
“Strap was too short”
“Wrong color sent”
“it's so heavy and bulky”
“Not very sturdy”
“the zipper is poorly made”
“Not good for carry on”
“Very hard to open”
Top return reasons
Common questions
- Is waterproof travel backpack profitable to sell on Amazon United States?
- The niche generates $104K/yr across 64 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the waterproof travel backpack niche?
- 32 brands and 91 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in waterproof travel backpack?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 6.0% — above our launch gate.
- What does it cost to enter the waterproof travel backpack niche?
- Listings span $8.87–$321.50; the average listing price is $38.13 (sweet spot $15–$100). The average incumbent carries 5,863 reviews — the moat a new listing must climb.