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Waterproof Spray for Shoes

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -26.3% this quarter, so Waterproof Spray for Shoes is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$1.1M/yr853K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
64%top-5 click share · 16 brands · 36 sellers

Flapen Score

Waterproof Spray for Shoes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Waterproof Spray for Shoes is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Spray for Shoes market on Amazon at a glance

Waterproof Spray for Shoes is a $1.1M a year market on Amazon United States, with 853K searches a year. The top 5 brands take 70% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 853K times a year and 10.5% buy. Search demand moved -26.3% in 90 days, so the $1.1M a year market is softening.

Search volume
853K
Search growth, 90 days
-26.3%
Conversion
10.5%
Market size
$1.1M

02 · Money

The money is there.

Shoppers bought 80K to 100K units at $12.74 on average, 5,000 to 6,000 per product. Units times price is $1.0M to $1.3M a year.

Units sold
80K–100K
Units per product
5,000–6,000
Average price
$12.74
Units × price
$1.0M–$1.3M

03 · Shelf

Brands here are established.

The average listing ranks #35. 100% of listings ship Prime. 94% of the shelf is sponsored, so budget for ads. The average listing is out of stock 1.3% of the time. The average brand has sold here for 61 months.

Average BSR
#35
Prime
100%
Sponsored
94%
Out of stock
1.3%
Average brand age
61 months

Products

Top Waterproof Spray for Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$114K$227K$341K$454K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

36

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

25%

  • BERIOVE22%
  • WITOROR21%
  • Crep Protect16%
  • Coklean6%
  • Jason Markk5%
  • COZGO5%

Demand

Waterproof Spray for Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Waterproof Spray for Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof spray for shoes197K/yr
  • shoe waterproof spray172K/yr
  • waterproof shoe spray119K/yr
  • water repellent spray for shoes78K/yr
  • waterproofing spray for shoes53K/yr
  • boot waterproof spray39K/yr
  • shoe waterproofing spray30K/yr
  • waterproof boot spray26K/yr
  • waterproof spray for boots29K/yr
  • water resistant spray for shoes15K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Spray for Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.29

Didn't work for me

Does not work as expected

Never worked at all

Water Resistance12%

Does not waterproof

Not water-proof

Not waterproof

Smell8%+0.19

Horrible smell

Strong smell

Not a strong smell

Value For Money7%−0.02

Not worth the price

Very overpriced

Way too expensive

Ease Of Cleaning7%

Doesn't clean

not very easy to wipe

made them difficult to clean

Love

Quality-Overall17%+1.50

Best quality

Works well, solid product

Reliable product from a reliable company

Ease Of Use12%+1.23

easy to use with simple instructions

easy to apply

Easy to use

Water Resistance12%

Great water resistant

Great Waterproofing Results

Excellent waterproofer

Ease Of Cleaning8%

Cleans great

cleans amazingly well

easy to clean

Advertised Vs Actual Product8%+0.20

As advertised

As described

Exactly what I wanted

Return

0.5% Return rate 25% Fixable by listing

Functionality-Overall37%▆▅▇▇█▇

Didn't work for me

Does not work as expected

Never worked at all

Advertised Vs Actual Product15%▇█▇█▇▇

Not as advertised

Not as described

Misleading

Value For Money11%██▆▄▃▆

Not worth the price

Very overpriced

Way too expensive

Size-Overall5%▄█▄▄▆▄

The can is not as big

the bottle is very small

So small

Product Condition4%▆▆▇▇▅█

FAQ

Common Waterproof Spray for Shoes questions

Answered from the same tracked data.