Waterproof Spray for Boots
FailDemand is soft, at -54.4% this quarter, so Waterproof Spray for Boots is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $147K/yr130K searches / yr
- 90-day growth
- -54.4%search demand this quarter
- Competition
- 57%top-5 click share · 16 brands · 72 sellers
Flapen Score
Waterproof Spray for Boots against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Waterproof Spray for Boots is stronger. Inside it, weaker.
Market
The Waterproof Spray for Boots market on Amazon at a glance
Shoppers on Amazon United States searched for Waterproof Spray for Boots 130K times last year and spent an estimated $147K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -54.4%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $147Ka year
- Peak month
- December7.5× the quietest month
- Top search term
- boot waterproof spray39K searches a year
02 · Price
A sale here is worth $13.67.
Listings sell for $13.67 on average, from $7.96 to $23.25. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.67 that is $3K to $7K a year per listing.
- Average price
- $13.67under the $15 to $100 sweet spot
- Price range
- $7.96–$23.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #279 within Shoe, Jewelry & Watch Accessories. It carries 3,953 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 95%
- Out of stock, average day
- 6.5%
- Average rank
- #279in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 3,953per listing
- Listings tracked
- 21
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Waterproof Spray for Boots products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
72
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
28%
- Brand 122%
- Brand 217%
- Brand 313%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Waterproof Spray for Boots search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.5×
Search terms
Top Waterproof Spray for Boots search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boot waterproof spray39K/yr
- waterproof spray for boots29K/yr
- sofsole water proofer spray11K/yr
- waterproofing spray for boots19K/yr
- boot waterproofing spray13K/yr
- boot protector spray waterproof5K/yr
- waterproof spray for suede boots7K/yr
- sof sole water proofer3K/yr
- suede boot protector spray waterproof2K/yr
- sof sole waterproofer spray2K/yr
Reviews and returns
What reviews say buyers love and hate about Waterproof Spray for Boots
We read the reviews and the return reasons for every product selling here.
“Not water-proof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterproof Spray for Boots questions
Answered from the same tracked data.