Waterproof Spray for Boots

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

-54.4%

Conversion, latest week

8.3%

Market size, estimated

$147Ka year

Peak month

December7.5× the quietest month

Top search term

boot waterproof spray39K searches a year

Listings sell for $13.67 on average, from $7.96 to $23.25. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.67 that is $3K to $7K a year per listing.

Average price

$13.67under the $15 to $100 sweet spot

Price range

$7.96–$23.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

0.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #279 within Shoe, Jewelry & Watch Accessories. It carries 3,953 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

95%

Out of stock, average day

6.5%

Average rank

#279in Shoe, Jewelry & Watch Accessories

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

3,953per listing

Listings tracked

21

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

74 months