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Waterproof Spray

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 97% of clicks, so Waterproof Spray is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$1.5M/yr790K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
89%top-5 click share · 6 brands · 15 sellers

Flapen Score

Waterproof Spray against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Waterproof Spray is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Waterproof Spray 790K times last year and spent an estimated $1.5M. The top 5 brands take 97% of clicks. Demand peaks in Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 790K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
790K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
10.8%
Market size, estimated
$1.5Ma year
Peak month
August2.0× the quietest month
Top search term
crep protect spray273K searches a year

02 · Price

A sale here is worth $16.99.

Listings sell for $16.99 on average, from $8.53 to $29.92. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 20,000 to 25,000 of them. At $16.99 that is $340K to $425K a year per listing.

Average price
$16.99inside the $15 to $100 sweet spot
Price range
$8.53–$29.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
20,000–25,000
Revenue per listing a year
$340K–$425K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Shoe, Jewelry & Watch Accessories. It carries 15,193 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Shoe, Jewelry & Watch Accessories
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
15,193per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Waterproof Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

15

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 221%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Waterproof Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Waterproof Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crep protect spray273K/yr
  • waterproof spray130K/yr
  • crep123K/yr
  • crep protect74K/yr
  • white shoe protector spray26K/yr
  • crep shoe protector spray31K/yr
  • crep shoe cleaner26K/yr
  • crep protect shoe protector spray22K/yr
  • water resistant spray12K/yr
  • scotchgard shoe protector9K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Spray

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Didn't work for me”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Waterproof Spray questions

Answered from the same tracked data.