waterproof spray
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 790K searches
Avg price
Great$16.99avg listing price — sweet spot $15–$100
Price range
Good$8.53–$29.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Review moat
Bad15,193avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, waterproof spray is a $1.5M/yr Amazon United States market (790K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
waterproof spray market data
- Units sold / yr
- 80K–100K
- avg 20,000–25,000/product
- Revenue / yr
- $1.4M–$1.7M
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
15
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Crep Protect63%
- UGG21%
- Pink Miracle6%
- Jason Markk4%
- BERIOVE4%
- Reebok3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Top waterproof spray search terms
- crep protect spray273K/yr
- waterproof spray130K/yr
- crep123K/yr
- crep protect74K/yr
- white shoe protector spray26K/yr
- crep shoe protector spray31K/yr
- crep shoe cleaner26K/yr
- crep protect shoe protector spray22K/yr
- water resistant spray12K/yr
- scotchgard shoe protector9K/yr
Top waterproof spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas
Crep Protect$15.984.5★36,809 rev
UGG PROTECTOR
UGG$15.884.6★7,439 rev
Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas (Pack of 2)
Crep Protect$29.924.6★2,357 rev
Pink Miracle Shoe Cleaner Kit with Bottle and Brush For Fabric Cleaner For Leather Whites Suede and Nubuck Sneakers (4 Oz)
Pink Miracle$18.924.3★44,228 rev
Crep Protect Sneaker Cleaner Kit - Deep Cleaning Shoe Cleaner for White Shoes Leather Suede Nubuck & Canvas | Brush Solution & Microfiber Cloth Included
Crep Protect$20.064.6★21,456 rev
Newest
by launch dateUGG PROTECTOR
UGG$15.887,439 rev
Reebok Protect - Rain and Stain Repellent - Water Based Shoe Protector Spray Waterproof and Stain Protection - Stain and Water Repellent Spray for Shoes Sneakers Leather Suede Canvas & More - 6oz
Reebok$9.73144 rev
BERIOVE Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection - Waterproofing Spray for Leather Suede Sneaker 6.7 OZ
BERIOVE$8.532,491 rev
Pink Miracle Shoe Cleaner Kit with Bottle and Brush For Fabric Cleaner For Leather Whites Suede and Nubuck Sneakers (4 Oz)
Pink Miracle$18.9244,228 rev
Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas (Pack of 2)
Crep Protect$29.922,357 rev
Trending
90-day click momentumPink Miracle Shoe Cleaner Kit with Bottle and Brush For Fabric Cleaner For Leather Whites Suede and Nubuck Sneakers (4 Oz)
Pink Miracle$18.924.3★
Reebok Protect - Rain and Stain Repellent - Water Based Shoe Protector Spray Waterproof and Stain Protection - Stain and Water Repellent Spray for Shoes Sneakers Leather Suede Canvas & More - 6oz
Reebok$9.734.3★
Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas (Pack of 2)
Crep Protect$29.924.6★
UGG PROTECTOR
UGG$15.884.6★
BERIOVE Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection - Waterproofing Spray for Leather Suede Sneaker 6.7 OZ
BERIOVE$8.534.5★
What buyers say about waterproof spray
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent build quality”
“Easy to do too”
“Clean great”
“Works as advertised”
“Truly waterproof”
“Nice smell”
“Good value”
“The instructions are easy to follow”
“You let them dry”
“stayed their original color”
What buyers complain about
“Didn't work for me”
“Way too expensive”
“Doesn't clean”
“Waterproofing does not work”
“made them a little bit different in color”
“The smell is so strong”
“Not great quality”
“realized it is too big for my carry on”
“Did not work as advertised”
“For like 3 days”
Top return reasons
Common questions
- Is waterproof spray profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 8 tracked products. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the waterproof spray niche?
- 6 brands and 15 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in waterproof spray?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Ease Of Cleaning. The return rate is 0.7%.
- When does demand for waterproof spray peak?
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the waterproof spray niche?
- Listings span $8.53–$29.92; the average listing price is $16.99 (sweet spot $15–$100). The average incumbent carries 15,193 reviews — the moat a new listing must climb.