Waterproof Socks

Shoppers searched for this 737K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months

737K

Growth, 90 days vs prior 90

+6.3%

Conversion, latest week

1.8%

Market size, estimated

$247Ka year

Peak month

December1.7× the quietest month

Top search term

waterproof socks316K searches a year

Listings sell for $18.08 on average, from $11.20 to $41.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $18.08 that is $14K to $18K a year per listing.

Average price

$18.08inside the $15 to $100 sweet spot

Price range

$11.20–$41.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$14K–$18K

Returns

4.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #6,476 within Athletic Socks. It carries 1,382 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#6,476in Athletic Socks

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,382per listing

Listings tracked

22

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months