Waterproof Running Jacket

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

269K

Growth, 90 days vs prior 90

-23.7%

Conversion, latest week

0.5%

Market size, estimated

$50Ka year

Peak month

November3.1× the quietest month

Top search term

champion windbreaker29K searches a year

Listings sell for $38.91 on average, from $16.17 to $124.66. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $38.91 that is $0 to $4K a year per listing.

Average price

$38.91inside the $15 to $100 sweet spot

Price range

$16.17–$124.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

7.7%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #202 within Track & Active Jackets. It carries 2,948 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

97%

Out of stock, average day

3.9%

Average rank

#202in Track & Active Jackets

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

2,948per listing

Listings tracked

74

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months