Is waterproof passport holder for travel profitable to sell on Amazon United States?

The niche generates $61K/yr across 42 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (45/100).

How competitive is the waterproof passport holder for travel niche?

35 brands and 43 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in waterproof passport holder for travel?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 4.4%.

When does demand for waterproof passport holder for travel peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the waterproof passport holder for travel niche?

Listings span $5.05–$31.45; the average listing price is $13.39 (sweet spot $15–$100). The average incumbent carries 3,965 reviews — the moat a new listing must climb.

waterproof passport holder for travel

Skip it

A small market ($61K/yr) — this niche doesn't clear our bar today.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Avg price

Good$13.39

avg listing price — sweet spot $15–$100

Price range

Good$5.05–$31.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Review moat

Okay3,965.05

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$61K

$61K/yr · 153K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, waterproof passport holder for travel is a $61K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 38% of demand. Verdict: Skip it — 45/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

waterproof passport holder for travel market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $54K–$67K; units × avg price
Conversion rate: 3.0%
Avg BSR: #68
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 3.4%
Avg brand age: 41 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

Top-5 brand share

38%

Top 20: 87%

Top-5 click share

38%

Top 20: 80%

Open market

56%

AiRunTech14%
Millennial Essentials7%
Tinlade6%
Rynapac6%
Travelon6%
Forvencer5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top waterproof passport holder for travel search terms

waterproof passport holder51K/yr -2.2%2.0% conv.
waterproof passport holder for travel30K/yr +5.2%2.4% conv.
waterproof passport pouch11K/yr +10.3%2.4% conv.
passport holder waterproof11K/yr -2.9%1.7% conv.
passport holder for travel waterproof7K/yr +11.4%1.5% conv.
waterproof passport case7K/yr +19.7%2.1% conv.
water proof passport holder for travel7K/yr -7.0%3.0% conv.
passport waterproof holder4K/yr +73.1%3.1% conv.
passport protector waterproof5K/yr -13.2%2.1% conv.
passport waterproof pouch6K/yr -37.9%2.1% conv.

All search terms

Top waterproof passport holder for travel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AiRunTech Waterproof Fanny Pack Phone Pouch Dry Bag for Passport Wallet Purse Floating Waterproof Bags for Travel Beach Swimming Kayaking Boating Cruise Accessories

AiRunTech$13.924.5★17,398 rev

Millennial Essentials unisex-adult Waterproof Clear Passport Cover Plastic Passport Protector Vinyl ID Card Protector Case Holder Travel Pack of 6

Millennial Essentials$7.474.6★1,665 rev

Tinlade 4 Pack Waterproof Passport Holder Pouch Ticket Holder Travel Wallet with Resealable Pockets Adjustable Lanyard for Men Women

Tinlade$10.574.4★162 rev

Travelon World Travel Essentials Set Of 2 Currency and Passport Organizers

Travelon$17.654.7★1,622 rev

Forvencer Passport Holder Cover with Safe Zipper Closure Premium Passport Wallet for Travel Cute RFID Blocking Card Case Waterproof Travel Accessories for Women Black

Forvencer$7.654.5★962 rev

Newest

by launch date

2 Pack Underwater Waterproof Fanny Pack Women and Men Dry Belt Bag Waist Waterproof Pouch for Phone Passport Wallet Double Space Elastic Waistband Swimming Snorkeling Kayaking Accessories

Rynapac$21.6938 rev

6mo ago

Clear Passport Protector Holder Waterproof Plastic Passport Cover Vinyl ID Protector for Travel Document Credit Card (5 Pack)

SMLBJUTE$5.0543 rev

1y ago

Forvencer Passport Holder Cover with Safe Zipper Closure Premium Passport Wallet for Travel Cute RFID Blocking Card Case Waterproof Travel Accessories for Women Black

Forvencer$7.65962 rev

1y ago

Passport Holder Family RFID Travel Document Organizer for Women Waterproof Passport Wallet Men Portable Case for Cards Boarding Pass ID Money Tickets with Zipper

HOHOM$9.121,502 rev

2y ago

TOPBAG Passport Holder Family Women Rfid Blocking Passport Wallet Travel Document Organizer for Premium Wallets Waterproof Passport Holders Bag for Women & Men Traveling Credit Cards Case

TOPBAG$9.502,482 rev

3y ago

What buyers say about waterproof passport holder for travel

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Bag seems of good quality”

Size-Overall10%

“Fits perfectly”

Portability8%

“Works great for travel”

Advertised Vs Actual Product7%

“As described”

Pockets/Compartments7%

“has many compartments”

Ease Of Use7%

“makes it easy to carry”

Value For Money5%

“Great deal”

Water Resistance5%

“Truly waterproof”

Durability3%

“Compact and Durable”

Storage Capacity3%

“So much Storage”

What buyers complain about

Size-Overall22%

“Just too tight”

Quality-Overall6%

“Not great quality”

Ease Of Use5%

“not easy to use”

Strap/String Quality4%

“the strap is uncomfortable”

Zipper Quality4%

“Zipper edge rips”

Water Resistance3%

“NOT waterproof”

Durability3%

“easily starts to pull apart”

Pockets/Compartments3%

“The actual pockets are sort of small”

Weight Heavy2%

“its a bit too bulky”

Thickness2%

“The bag itself is fairly thick”

Top return reasons

Size-Overall60%

Advertised Vs Actual Product4%

Material Quality4%

Quality-Overall4%

Value For Money3%