waterproof pants women
Worth a lookShows a sweet-spot price point ($31.38 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$31.38avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$13.50–$106.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$774K$774K/yr · 2.5M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+31.5%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay3,315.9avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad17.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, waterproof pants women is a $774K/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
waterproof pants women market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $628K–$785K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #632
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.4%
- Avg brand age
- 43 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
23 flat
Sellers
55
Top-5 brand share
74%
Top 20: 98%
Top-5 click share
26%
Top 20: 55%
Open market
23%
- baleaf30%
- 33,000ft21%
- iCreek12%
- Toomett6%
- Columbia5%
- COPYLEAF4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 14.2×
Top waterproof pants women search terms
- baleaf420K/yr
- waterproof pants women440K/yr
- rain pants women214K/yr
- eddie bauer womens pants249K/yr
- baleaf capris for women with pockets104K/yr
- womens waterproof pants144K/yr
- womens rain pants107K/yr
- rain pants women waterproof96K/yr
- waterproof hiking pants women89K/yr
- columbia pants for women113K/yr
Top waterproof pants women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
baleaf Womens Hiking Pants Quick Dry Water Resistant Lightweight Joggers Pant for All Seasons Elastic Waist Black Size M
baleaf$32.614.5★22,445 rev
33 000ft Womens Rain Pants Lightweight Waterproof Rain Over Pants Windproof Hiking Pants for Outdoor Fishing Rainy Day Black
33,000ft$29.994.5★2,704 rev
33 000ft Packable Rain Pants for Women Waterproof Pants Lightweight Rain Over Pants Outdoor Windproof Pant for Golf Hiking Black
33,000ft$23.404.4★1,037 rev
baleaf Womens Hiking Pants Quick Dry Lightweight Water Resistant Stretch Cargo Pants with Zipper Pockets Travel Camping 29-Black L
baleaf$32.644.5★22,445 rev
Toomett Womens Hiking Pants Quick Dry UPF 50 Travel Golf Safari Running Lightweight Camping Work Cargo Pants Zipper Pockets 6608 Black M
Toomett$30.914.4★1,053 rev
Newest
by launch date
baleaf Womens Capri Pants with Pockets Wide Leg Yoga Capris Leggings High Waisted Cropped Workout 21 Summer Pants Black L
baleaf$24.10284 rev
Lzzidou Womens Hiking Pants Lightweight Waterproof Quick Dry Cargo Pants with 4 Pockets Camping Trekking Trousers Black
Lzzidou$17.9667 rev
BenBoy Womens Rain Pants Lightweight Waterproof Windproof Rain Over Pants for Outdoor Hiking Fishing Rainy Snow Day YK5918W-Black-L
BenBoy$18.2693 rev
COPYLEAF Cargo Pants Women Elastic Waisted Parachute Hiking Pants with Pockets Water-Resistant Lightweight Baggy Pants(Army Green M)
COPYLEAF$22.53939 rev
iCreek Womens Waterproof Rain Pants Packable Hiking Pants Over Pants Windproof Lightweight for Outdoor Hiking Golf Fishing (Black Small/29 Inseam)
iCreek$18.90512 rev
Trending
90-day click momentumLzzidou Womens Hiking Pants Lightweight Waterproof Quick Dry Cargo Pants with 4 Pockets Camping Trekking Trousers Black
Lzzidou$17.964.0★
Eddie Bauer Womens Rainier Pants Graphite Rainier 6
Eddie Bauer$38.244.3★
iCreek Womens Waterproof Rain Pants Packable Hiking Pants Over Pants Windproof Lightweight for Outdoor Hiking Golf Fishing (Black XX-Large/31 Inseam)
iCreek$18.444.3★
Toomett Womens Hiking Pants Quick Dry UPF 50 Travel Golf Safari Running Lightweight Camping Work Cargo Pants Zipper Pockets 6608 Black M
Toomett$30.914.4★
baleaf Womens Capri Pants with Pockets Wide Leg Yoga Capris Leggings High Waisted Cropped Workout 21 Summer Pants Black L
baleaf$24.104.5★
What buyers say about waterproof pants women
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit, great pants”
“Extremely comfortable”
“keeping me warm”
“Affordable quality”
“I love that its lightweight”
“Lots of pockets”
“Good for sports mamas on the go”
“The material feels durable”
“Good for wind”
“It is stretchable which is a plus for me”
What buyers complain about
“They run short”
“No Quality Check”
“Not Waterproof”
“The zippered area is also a bit thicker”
“these pants hit in a weird place around the waist”
“Fall apart after a few months”
“Not solid black like the photo appears to be”
“So crazy since the material doesn't really call for that”
“Permanent Wrinkles”
“Funky smell despite washing”
Top return reasons
Common questions
- Is waterproof pants women profitable to sell on Amazon United States?
- The niche generates $774K/yr across 78 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +31.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the waterproof pants women niche?
- 23 brands and 55 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in waterproof pants women?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Water Resistance. The return rate is 17.1% — above our launch gate.
- When does demand for waterproof pants women peak?
- Demand peaks in Jan–Feb; the busiest month runs 14.2× the quietest.
- What does it cost to enter the waterproof pants women niche?
- Listings span $13.50–$106.38; the average listing price is $31.38 (sweet spot $15–$100). The average incumbent carries 3,316 reviews — the moat a new listing must climb.