Waterproof Overalls for Men

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

217K

Growth, 90 days vs prior 90

-24.9%

Conversion, latest week

0.7%

Market size, estimated

$99Ka year

Peak month

January4.5× the quietest month

Top search term

rain bibs27K searches a year

Listings sell for $63.50 on average, from $9.53 to $299.00. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $63.50 that is $0 to $6K a year per listing.

Average price

$63.50inside the $15 to $100 sweet spot

Price range

$9.53–$299.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

7.4%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #6,542 within Shops. It carries 1,697 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

98%

Out of stock, average day

4.0%

Average rank

#6,542in Shops

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

1,697per listing

Listings tracked

198

53 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

53

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months