Waterproof Boots for Men

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

319K

Growth, 90 days vs prior 90

-24.3%

Conversion, latest week

0.2%

Market size, estimated

$48Ka year

Peak month

December2.0× the quietest month

Top search term

brunt ohman32K searches a year

Listings sell for $94.65 on average, from $16.50 to $299.40. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $94.65 that is $0 to $9K a year per listing.

Average price

$94.65inside the $15 to $100 sweet spot

Price range

$16.50–$299.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

6.1%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #348 within Shoes. It carries 937 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

98%

Out of stock, average day

2.7%

Average rank

#348in Shoes

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

937per listing

Listings tracked

191

33 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

33

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months