Water Shoes

Shoppers searched for this 22.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +119.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.2M a year.

Searches, last 12 months

22.8M

Growth, 90 days vs prior 90

+119.2%

Conversion, latest week

1.3%

Market size, estimated

$5.2Ma year

Peak month

July6.0× the quietest month

Top search term

water shoes6.6M searches a year

Listings sell for $17.61 on average, from $5.38 to $36.60. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At $17.61 that is $88K to $106K a year per listing.

Average price

$17.61inside the $15 to $100 sweet spot

Price range

$5.38–$36.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

5,000–6,000

Revenue per listing a year

$88K–$106K

Returns

5.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #222 within Shoes. It carries 14,270 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#222in Shoes

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

14,270per listing

Listings tracked

71

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

48 months