Water Shoes
PassWater Shoes scores 66 out of 100, a Pass. Shoppers spend an estimated $5.2M a year here, search demand grew +119.2% this quarter, and an estimated 5.8% of orders come back.
- Flapen Score
- 66 / 100Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +21 vs the category median of 4566
- Market size
- $5.2M/yr22.8M searches / yr
- 90-day growth
- +119.2%search demand this quarter
- Competition
- 32%top-5 click share · 28 brands · 38 sellers
Flapen Score
Water Shoes against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Water Shoes is stronger. Inside it, weaker.
Market
The Water Shoes market on Amazon at a glance
Shoppers on Amazon United States searched for Water Shoes 22.8M times last year and spent an estimated $5.2M. The top 5 brands take 57% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 22.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +119.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.2M a year.
- Searches, last 12 months
- 22.8M
- Growth, 90 days vs prior 90
- +119.2%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $5.2Ma year
- Peak month
- July6.0× the quietest month
- Top search term
- water shoes6.6M searches a year
02 · Price
A sale here is worth $17.61.
Listings sell for $17.61 on average, from $5.38 to $36.60. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At $17.61 that is $88K to $106K a year per listing.
- Average price
- $17.61inside the $15 to $100 sweet spot
- Price range
- $5.38–$36.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $88K–$106K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #222 within Shoes. It carries 14,270 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #222in Shoes
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 14,270per listing
- Listings tracked
- 71
04 · Newcomers
4 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Water Shoes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
28 rising
Sellers
38
Top-5 brand share
57%
Top 20: 95%
Top-5 click share
32%
Top 20: 65%
Open market
38%
- Brand 119%
- Brand 211%
- Brand 311%
- Brand 48%
- Brand 57%
- Brand 65%
Demand
Water Shoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.0×
Search terms
Top Water Shoes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water shoes6.6M/yr
- water shoes for women4.4M/yr
- water shoes men2.2M/yr
- mens water shoes1.8M/yr
- womens water shoes1.6M/yr
- barefoot shoes1.4M/yr
- beach shoes611K/yr
- swim shoes568K/yr
- water shoes women447K/yr
- water shoes for men394K/yr
Reviews and returns
What reviews say buyers love and hate about Water Shoes
We read the reviews and the return reasons for every product selling here.
“Size down”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Shoes questions
Answered from the same tracked data.