water resistant pants men
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$33.26avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,640.2avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.80–$236.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$98K$98K/yr · 1.1M searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Returns
Bad8.9%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, water resistant pants men is a $98K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
water resistant pants men market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $133K–$166K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #570
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 71%
- Out of stock
- 3.9%
- Avg brand age
- 45 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
178
Top-5 brand share
74%
Top 20: 91%
Top-5 click share
14%
Top 20: 32%
Open market
24%
- Eddie Bauer61%
- Libin5%
- Amazon Essentials4%
- Columbia3%
- Hidkat2%
- FitsT4 Sports2%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -7.5% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.7×
Top water resistant pants men search terms
- eddie bauer397K/yr
- eddie bauer mens shirts235K/yr
- eddie bauer mens pants247K/yr
- eddie bauer mens50K/yr
- mens columbia pants29K/yr
- sun pants for men10K/yr
- mens pants with cell phone pocket24K/yr
- uv pants men7K/yr
- mens pants with zipper pockets18K/yr
- mens travel pants for long flights16K/yr
Top water resistant pants men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eddie Bauer Mens Athletic Fit Fixed Waist Active Performance Rainier Pants Dark Smoke Rainier 34W x 32L
Eddie Bauer$34.834.4★1,744 rev
Eddie Bauer Mens Athletic Fit Fixed Waist Active Performance Rainier Pants Light Khaki 34W x 30L
Eddie Bauer$37.374.4★1,744 rev
Eddie Bauer Mens Legend Wash 100% Cotton Short-Sleeve Classic T-Shirt Black Large
Eddie Bauer$17.114.5★174 rev
Amazon Essentials Mens Slim-Fit Wrinkle-Resistant Flat-Front Chino Pant Black 32W x 34L
Amazon Essentials$20.554.3★45,036 rev
Eddie Bauer 3-Pack Mens Pajama Pants - Cotton Knit Lounge Sweatpants for Men with Pockets | Soft PJ Bottom Sleepwear
Eddie Bauer$66.914.4★358 rev
Newest
by launch date
Eddie Bauer Womens Dura Dri Moisture Control 6-Pair Quarter Socks Oatmeal Assorted (6 Pairs) Medium
Eddie Bauer$11.60715 rev
FitsT4 Sports Mens Beach Pants Swim Pants Loose Fit Quick Dry UPF 50+ with Pockets Drawstring Waist for Yacht Daily Wear Black Large
FitsT4 Sports$33.0831 rev
Eddie Bauer Mens Regular Fit Stretch Jean (Dark Blue 32W x 32L)
Eddie Bauer$30.1624 rev
Eddie Bauer Mens Short Sleeve Woven Tech Shirt (US Alpha XX-Large Regular Regular Red)
Eddie Bauer$32.0517 rev
ROUWELL Light Green Mens Linen Shirt Short Sleeve Casual Wrinkle Free Untucked Button Down Shirts Summer Beach Tops L
ROUWELL$16.99478 rev
Trending
90-day click momentumAmazon Essentials Mens Slim-Fit Wrinkle-Resistant Flat-Front Chino Pant Black 32W x 34L
Amazon Essentials$20.554.3★
Eddie Bauer Mens Regular Fit Stretch Jean (Dark Blue 32W x 32L)
Eddie Bauer$30.164.9★
ROUWELL Light Green Mens Linen Shirt Short Sleeve Casual Wrinkle Free Untucked Button Down Shirts Summer Beach Tops L
ROUWELL$16.994.6★
FitsT4 Sports Mens Beach Pants Swim Pants Loose Fit Quick Dry UPF 50+ with Pockets Drawstring Waist for Yacht Daily Wear Black Large
FitsT4 Sports$33.084.8★
Eddie Bauer Women Active Stretch Webbing Belts One Size Fits Most Purple
Eddie Bauer$23.344.1★
What buyers say about water resistant pants men
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“Feels Comfortable”
“Nice quality shirt”
“Excellent value”
“Nice lightweight shirt”
“Good quality material”
“Good for sports”
“The pockets are functional and well placed”
“Soft to the touch”
“Warm comfortable socks”
What buyers complain about
“not the quality I was expecting”
“Too long”
“started falling apart”
“Very cheap thin material”
“ultra thin material”
“theyre already full of holes”
“Badly advertised”
“Pockets rip easily”
“Waist is abit tight”
“It wrinkles easily”
Top return reasons
Common questions
- Is water resistant pants men profitable to sell on Amazon United States?
- The niche generates $98K/yr across 175 tracked products. 22 of 30 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the water resistant pants men niche?
- 43 brands and 178 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in water resistant pants men?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 8.9% — above our launch gate.
- When does demand for water resistant pants men peak?
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the water resistant pants men niche?
- Listings span $9.80–$236.66; the average listing price is $33.26 (sweet spot $15–$100). The average incumbent carries 2,640 reviews — the moat a new listing must climb.