Water Repellent Spray
MaybeReturns run at only 0.2% of orders. But shoppers spend only $55K a year here, so Water Repellent Spray is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 4554
- Market size
- $55K/yr59K searches / yr
- 90-day growth
- +17.8%search demand this quarter
- Competition
- 46%top-5 click share · 15 brands · 107 sellers
Flapen Score
Water Repellent Spray against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Water Repellent Spray is stronger. Inside it, weaker.
Market
The Water Repellent Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Water Repellent Spray 59K times last year and spent an estimated $55K. The top 5 brands take 79% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- +17.8%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $55Ka year
- Top search term
- water repellent spray26K searches a year
02 · Price
A sale here is worth $20.13.
Listings sell for $20.13 on average, from $8.53 to $54.95. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.13 that is $0 to $2K a year per listing.
- Average price
- $20.13inside the $15 to $100 sweet spot
- Price range
- $8.53–$54.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #210 within Shoe, Jewelry & Watch Accessories. It carries 7,426 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 90%
- Out of stock, average day
- 6.0%
- Average rank
- #210in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 7,426per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Water Repellent Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rust-Oleum 280884 NeverWet 11-Ounce Auto Interior Spray Clear
- Price
- $25.93
- Rating
- 4.0/5
- Reviews
- 139
- Age
- 12y ago

Scotchgard Outdoor Water Shield Water Repellent Spray for Outdoor Fall and Winter Gear and Patio Furniture Fabric Spray for Protection Against the Rainy Fall Weather 21 Ounces (2 Cans)
- Price
- $18.60
- Rating
- 4.6/5
- Reviews
- 8,793
- Age
- 7y ago

Scotchgard Outdoor Water Shield Water Repellent Spray for Outdoor Summer and Spring Gear and Patio Furniture Fabric Spray for Protection Against the Rainy Spring Weather 13 oz
- Price
- $10.64
- Rating
- 4.6/5
- Reviews
- 9,879
- Age
- 9y ago

Scotchgard Outdoor Water & Sun Shield Fabric Spray Water Repellent Spray for Spring and Summer Outdoor Gear and Patio Furniture 10.5 oz
- Price
- $9.22
- Rating
- 4.6/5
- Reviews
- 23,378
- Age
- 9y ago

Scotchgard Fabric Water Shield 13.5 Ounces Repels Water Ideal for Couches Pillows Furniture Shoes and More Long Lasting Protection
- Price
- $12.22
- Rating
- 4.6/5
- Reviews
- 31,585
- Age
- 6y ago
Trending
90-day click momentum
Rust-Oleum 275185 NeverWet 14-Ounce Industrial Size Multi Purpose Liquid Repelling Treatment Kit
- Price
- $24.89
- Rating
- 4.0/5
- Reviews
- 871
- Age
- 12y ago

Coklean Shoe Protector Spray Rain & Stain Waterproof Spray 8.45 OZ Nano Protectant for Sneaker Nubuck Canvas Suede Shoes 1 Pack
- Price
- $13.89
- Rating
- 4.6/5
- Reviews
- 346
- Age
- 12mo ago

Pink Miracle The Protector Water and Stain Fabric Guard Repellent Spray for Shoes For Leather Suede Nubuck Canvas and more (8 oz.)
- Price
- $17.84
- Rating
- 4.4/5
- Reviews
- 940
- Age
- 3y ago

Eagle Fabric Stain Protector Spray Fabric Defense for Canvas Upholstery Furniture & Tote Bags Water & Stain Repellent Protector 250mL
- Price
- $16.09
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 9mo ago

Scotchgard Sun and Water Shield Repels Water 10.5 Fluid Ounces (2 Cans)
- Price
- $23.48
- Rating
- 4.6/5
- Reviews
- 8,031
- Age
- 8y ago
Newest
by launch date
Eagle Fabric Stain Protector Spray Fabric Defense for Canvas Upholstery Furniture & Tote Bags Water & Stain Repellent Protector 250mL
- Price
- $16.09
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 9mo ago

Coklean Shoe Protector Spray Rain & Stain Waterproof Spray 8.45 OZ Nano Protectant for Sneaker Nubuck Canvas Suede Shoes 1 Pack
- Price
- $13.89
- Rating
- 4.6/5
- Reviews
- 346
- Age
- 12mo ago

BERIOVE Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection - Waterproofing Spray for Leather Suede Sneaker 6.7 OZ
- Price
- $8.53
- Rating
- 4.5/5
- Reviews
- 2,491
- Age
- 2y ago

COZGO Protect Shoe Protector Spray Rain & Stain Waterproof Shoe Spray Nano Protection for Sneaker Suede Leather 10.15Oz
- Price
- $9.54
- Rating
- 4.4/5
- Reviews
- 2,456
- Age
- 2y ago

GEAR AID Revivex Durable Water Repellent (DWR) Spray for Waterproof Jackets Rain Gear Gore-TEX Tents & Camping Gear Restore Waterproofing & Breathability 5 fl oz
- Price
- $10.25
- Rating
- 4.2/5
- Reviews
- 1,291
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
107
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
46%
Top 20: 90%
Open market
17%
- Scotchgard35%
- Rust-Oleum27%
- Crep Protect6%
- GEAR AID6%
- STAR BRITE5%
- BERIOVE4%
- Open — no brand owns it (9 brands, 17%)
Demand
Water Repellent Spray search demand
Weekly searches over the year. Pick a range.
Search terms
Top Water Repellent Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water repellent spray26K/yr
- never wet9K/yr
- neverwet9K/yr
- canvas protector spray4K/yr
- never wet spray waterproof6K/yr
- rustoleum never wet3K/yr
- never wet spray2K/yr
Reviews and returns
What reviews say buyers love and hate about Water Repellent Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't work as described
Not effective
Doesn't work
Does not water proof
Not water-proof
Not waterproof
Huge over powering chemical smell
No smell
Strong smell
Way overpriced
Not worth the price
Way too expensive
leaks horribly
Spray cans leaked
Leaks
Love
Product itself performs great
A flawless product
Best quality
The waterproofing is great
Very water resistant
Water proof
easy on
Easy to use
Easy to Apply
As advertised
Works as stated
As described
Good deal
Great value
Worth Every Penny
Return
0.2% Return rate 18% Fixable by listing
Didn't work as described
Not effective
Doesn't work
Way overpriced
Not worth the price
Way too expensive
Not as advertised
Not as described
Very misleading
Does not water proof
Not water-proof
Not waterproof
leaks horribly
Spray cans leaked
Leaks
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Repellent Spray questions
Answered from the same tracked data.









