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Water Repellent Spray

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $55K a year here, so Water Repellent Spray is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$55K/yr59K searches / yr
90-day growth
+17.8%search demand this quarter
Competition
46%top-5 click share · 15 brands · 107 sellers

Flapen Score

Water Repellent Spray against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Water Repellent Spray is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Repellent Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Water Repellent Spray 59K times last year and spent an estimated $55K. The top 5 brands take 79% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+17.8%
Conversion, latest week
4.7%
Market size, estimated
$55Ka year
Top search term
water repellent spray26K searches a year

02 · Price

A sale here is worth $20.13.

Listings sell for $20.13 on average, from $8.53 to $54.95. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.13 that is $0 to $2K a year per listing.

Average price
$20.13inside the $15 to $100 sweet spot
Price range
$8.53–$54.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #210 within Shoe, Jewelry & Watch Accessories. It carries 7,426 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
90%
Out of stock, average day
6.0%
Average rank
#210in Shoe, Jewelry & Watch Accessories
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
7,426per listing
Listings tracked
29

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
76 months

Products

Top Water Repellent Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$8K$11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

107

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

17%

  • Scotchgard35%
  • Rust-Oleum27%
  • Crep Protect6%
  • GEAR AID6%
  • STAR BRITE5%
  • BERIOVE4%
  • Open — no brand owns it (9 brands, 17%)

Demand

Water Repellent Spray search demand

Weekly searches over the year. Pick a range.

2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Water Repellent Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water repellent spray26K/yr
  • never wet9K/yr
  • neverwet9K/yr
  • canvas protector spray4K/yr
  • never wet spray waterproof6K/yr
  • rustoleum never wet3K/yr
  • never wet spray2K/yr

Reviews and returns

What reviews say buyers love and hate about Water Repellent Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.21

Didn't work as described

Not effective

Doesn't work

Water Resistance13%+0.10

Does not water proof

Not water-proof

Not waterproof

Smell8%

Huge over powering chemical smell

No smell

Strong smell

Value For Money8%−0.02

Way overpriced

Not worth the price

Way too expensive

Leak-Proof6%

leaks horribly

Spray cans leaked

Leaks

Love

Quality-Overall18%+1.63

Product itself performs great

A flawless product

Best quality

Water Resistance13%+0.10

The waterproofing is great

Very water resistant

Water proof

Ease Of Use9%+0.98

easy on

Easy to use

Easy to Apply

Advertised Vs Actual Product9%+0.44

As advertised

Works as stated

As described

Value For Money6%−0.02

Good deal

Great value

Worth Every Penny

Return

0.2% Return rate 18% Fixable by listing

Functionality-Overall32%▆▅██▇▅

Didn't work as described

Not effective

Doesn't work

Value For Money15%▇█▆▆▄▅

Way overpriced

Not worth the price

Way too expensive

Advertised Vs Actual Product11%██▅▆▆█

Not as advertised

Not as described

Very misleading

Water Resistance6%▅▅▄▅▆█

Does not water proof

Not water-proof

Not waterproof

Leak-Proof6%▆▄▃▃▆█

leaks horribly

Spray cans leaked

Leaks

FAQ

Common Water Repellent Spray questions

Answered from the same tracked data.