water hat
Worth a lookShows a sweet-spot price point ($35.03 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$35.03avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Growth
Great+95.8%90-day search growth — must beat 0% to launch
Price range
Great$8.80–$76.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,024.54avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$50K$50K/yr · 122K searches
According to Flapen's Amazon United States niche tracking, water hat is a $50K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
water hat market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $53K–$70K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #776
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 4.5%
- Avg brand age
- 47 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
65
Top-5 brand share
53%
Top 20: 87%
Top-5 click share
23%
Top 20: 52%
Open market
43%
- SHINCHIC17%
- melin13%
- Malaxlx12%
- TOP-EX7%
- MISSION4%
- ANKOR4%
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — +95.8% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.7×
Top water hat search terms
- waterproof baseball cap19K/yr
- waterproof cap15K/yr
- water resistant hats for men11K/yr
- waterproof baseball cap women12K/yr
- water resistant hat9K/yr
- hydro hats for men6K/yr
- hydro hat6K/yr
- waterproof caps for men8K/yr
- waterproof baseball hat6K/yr
- waterproof baseball caps for men6K/yr
Top water hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Waterproof Baseball Cap for Men Women UPF 50+ Reflective Quick Dry Running Hat Breathable Rain Golf Cap with Sweatband Black
SHINCHIC$14.454.4★560 rev
Black Waterproof Baseball Cap for Men Women Breathable UPF50+ Sport Outdoor Caps Quick Dry Adjustable Rain Hat
Malaxlx$13.834.4★428 rev
Mens Waterproof Baseball Cap UPF 50+ Sun Protection Windproof Breathable Unisex Quick Dry Outdoor Rain Hat Black
SHINCHIC$13.604.4★113 rev
Malaxlx Pink Waterproof Baseball Cap for Men Women Breathable UPF50+ Sport Outdoor Caps Quick Dry Adjustable Rain Hat
Malaxlx$12.904.4★428 rev
Mens Waterproof Baseball Cap UPF 50+ Sun Protection Windproof Breathable Unisex Quick Dry Outdoor Rain Hat Navy Blue
SHINCHIC$13.854.4★113 rev
Newest
by launch date
AOPREL Baseball Cap Waterproof Quick Dry Performance Hat with Laser Perforated Breathable for Men Women Golf Running Workout Black
AOPREL$22.5284 rev
Mens Waterproof Baseball Cap UPF 50+ Sun Protection Windproof Breathable Unisex Quick Dry Outdoor Rain Hat Black
SHINCHIC$13.60113 rev
Mens Waterproof Baseball Cap UPF 50+ Sun Protection Windproof Breathable Unisex Quick Dry Outdoor Rain Hat Navy Blue
SHINCHIC$13.85113 rev
Mens Waterproof Baseball Cap UPF 50+ Sun Protection Windproof Breathable Unisex Outdoor Golf Rain Hat Beige Grey
SHINCHIC$14.15113 rev
Oversized XL XXL Waterproof All Weather Performance Running Cap Recycled Unstructured Baseball Hat Urban Storm (US Alpha X-Large XX-Large Storm Black)
TOP-EX$19.9995 rev
Trending
90-day click momentumAOPREL Baseball Cap Waterproof Quick Dry Performance Hat with Laser Perforated Breathable for Men Women Golf Running Workout Black
AOPREL$22.524.3★
Mens Waterproof Baseball Cap UPF 50+ Sun Protection Windproof Breathable Unisex Quick Dry Outdoor Rain Hat Black
SHINCHIC$13.604.4★
Zando Sun Hats for Men with Neck Flap Cover UPF 50+ Waterproof Baseball Cap Light Grey Shade Hat Adjustable Breathable Outdoor Hiking Fishing Gardening Safari One Size
Zando$10.934.3★
melin A-Game Icon Hydro Canopy/Khaki Performance Snapback Hat Water-Resistant Baseball Cap for Men & Women Medium-Large
melin$76.084.4★
Mens Waterproof Baseball Cap UPF 50+ Sun Protection Windproof Breathable Unisex Outdoor Golf Rain Hat Beige Grey
SHINCHIC$14.154.4★
What buyers say about water hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Very good quality and breathable”
“Comfortable to wear”
“It also feels really good on because it is lightweight and breathable too”
“It really is waterproof as advertised”
“Good material”
“Reasonable price”
“My ears stay warm”
“nice color”
“As described”
What buyers complain about
“Too small”
“Poor quality child size”
“Horrible material”
“too expensive”
“String broke as soon as I touched it”
“Lacks durability”
“out of shape”
“Wrinkled mess”
“sweaty in this hat than a regular one”
“flimsy”
Top return reasons
Common questions
- Is water hat profitable to sell on Amazon United States?
- The niche generates $50K/yr across 100 tracked products. 7 of 18 products launched in the last 360 days are still selling. 90-day search growth is +95.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the water hat niche?
- 41 brands and 65 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in water hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 6.0% — above our launch gate.
- When does demand for water hat peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.7× the quietest.
- What does it cost to enter the water hat niche?
- Listings span $8.80–$76.39; the average listing price is $35.03 (sweet spot $15–$100). The average incumbent carries 2,025 reviews — the moat a new listing must climb.