Water Hat

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +95.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

122K

Growth, 90 days vs prior 90

+95.8%

Conversion, latest week

1.2%

Market size, estimated

$50Ka year

Peak month

July3.7× the quietest month

Top search term

waterproof baseball cap19K searches a year

Listings sell for $35.03 on average, from $8.80 to $76.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.03 that is $0 to $4K a year per listing.

Average price

$35.03inside the $15 to $100 sweet spot

Price range

$8.80–$76.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

6.0%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #776 within Baseball Caps. It carries 2,025 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#776in Baseball Caps

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,025per listing

Listings tracked

100

18 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

7Amazon's first-year sales bar

Average brand age

47 months