- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $4.1M/yr2.0M searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 96%top-5 click share · 4 brands · 6 sellers
Flapen Score
Watch Winder against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Watch Winder is stronger. Inside it, weaker.
Market
The Watch Winder market on Amazon at a glance
Shoppers on Amazon United States searched for Watch Winder 2.0M times last year and spent an estimated $4.1M. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $4.1Ma year
- Peak month
- December2.0× the quietest month
- Top search term
- watch winder962K searches a year
02 · Price
A sale here is worth $68.45.
Listings sell for $68.45 on average, from $26.86 to $194.56. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $68.45 that is $205K to $274K a year per listing.
- Average price
- $68.45inside the $15 to $100 sweet spot
- Price range
- $26.86–$194.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $205K–$274K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #13 within Shoe, Jewelry & Watch Accessories. It carries 1,329 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #13in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 1,329per listing
- Listings tracked
- 6
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Watch Winder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 175%
- Brand 217%
- Brand 35%
- Brand 44%
Demand
Watch Winder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Watch Winder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- watch winder962K/yr
- watch winders for automatic watches273K/yr
- automatic watch winder200K/yr
- watch winders112K/yr
- watch winder for rolex62K/yr
- automatic watch winder box56K/yr
- rolex watch winder50K/yr
- wolf watch winder48K/yr
- single watch winder45K/yr
- watch winder box54K/yr
Reviews and returns
What reviews say buyers love and hate about Watch Winder
We read the reviews and the return reasons for every product selling here.
“Broke after a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watch Winder questions
Answered from the same tracked data.









